Glia
Glia
Glia builds an AI-powered customer service platform for banks, credit unions, and other financial institutions. Its ChannelLess® contact center combines voice and digital interactions with virtual assistants, voice AI, agent co-pilots, predictive routing, analytics, and quality management tools. The SaaS platform is designed to help financial service teams automate routine support, assist agents, and manage customer interactions while replacing legacy contact center systems. Glia’s product focus spans banking-specific integrations, security, compliance, and service operations; the company’s hiring context is not detailed in the available profile.

Digital Demand Generation Manager

Own Glia’s webinar, paid media, and content syndication programs to generate qualified demand for its banking AI platform. Use campaign automation and optimization to improve lead generation.

Opis

  • Own live digital events from strategy and production through promotion and follow-up.
  • Plan and deliver a consistent, effective webinar schedule.
  • Coordinate event logistics, including landing pages, speaker preparation, rehearsals, technology checks, live moderation, and audience questions.
  • Promote programs across email, paid social, and internal channels.
  • Manage post-webinar follow-up and turn recordings into lasting lead-generation assets.
  • Oversee paid acquisition with an external agency across LinkedIn Ads, Google Search and Display, and retargeting.
  • Manage advertising budgets and optimize cost per lead and cost per acquisition.
  • Experiment with ad creative, messaging, and audience targeting.
  • Choose, negotiate with, and manage content syndication publishers and partners.
  • Distribute whitepapers, ebooks, and webinar recordings.
  • Assess syndicated lead quality against ideal customer profile standards before routing leads to Revenue Operations.
  • Find ways to simplify event work with AI tools and automated workflows.

Zahteve

  • Bring 3–5 or more years of experience in B2B marketing programs and demand generation.
  • Experience in SaaS or banking is an advantage.
  • Have experience running webinar programs end to end, from platform setup through live production.
  • Have hands-on experience setting up, tracking, and optimizing campaigns in LinkedIn Campaign Manager and Google Ads.
  • Demonstrate excellent project management and organizational skills.
  • Pay close attention to detail and manage multiple event timelines at once.
  • Solve problems proactively in fast-paced settings.
  • Communicate effectively in writing and with colleagues.
  • Bring a customer-service mindset to work with internal stakeholders and external vendors.
  • Be familiar with Salesforce, Marketo, Google Workspace, Asana, and Zoom.

Ugodnosti

  • Opportunities to grow your career and develop skills in field and experiential marketing.
  • Competitive compensation and benefits.
  • A people-first culture that values growth, connection, and authenticity.
  • An innovative and supportive marketing team.
  • The chance to work in a fast-growing SaaS company.

Sorodna delovna mesta