LogoFresh Jobs Ahead
Clients Blackbox, Inc.
Clients Blackbox, Inc.
1 – 10 Zaposleni
B2BFinanceTrženje
Clients Blackbox, Inc. je agencija za blagovno znamčenje, usmerjeno v rezultate, in ustvarjanje povpraševanja, ki nudi storitve registriranim investicijskim svetovalcem (RIA). Podjetje, ustanovljeno leta 2021, finančnim svetovalnim podjetjem pomaga doseči premožne ciljne skupine in ljudi pred upokojitvijo z digitalnim trženjem, ki temelji na izobraževanju. Pri tem združuje pisanje scenarijev za videoposnetke, produkcijo vsebin, ciljanje občinstev in stalno optimizacijo kampanj. Njegove upravljane storitve vključujejo tudi upoštevanje zahtev glede skladnosti, značilnih za RIA, ter spremljanje uspešnosti, pri čemer se osredotočajo na pridobivanje kvalificiranih sestankov, merljivo donosnost naložb in dolgoročno vrednost blagovne znamke. Podjetje deluje na presečišču trženja, B2B-storitev in financ.
LinkedIn
Delovna mesta v podjetju

Senior Performance Marketing Lead, Meta Ads

Lead Meta advertising, copywriting, creative testing, and funnel performance to generate qualified appointments for financial advisor clients. Own client strategy and campaign results across a portfolio of accounts.

USZdružene države AmerikeTXTeksas
90.000 $ – 125.000 $ / leto
Na daljavoPolni delovni časSeniorZahtevani Jezik: angleščinaTrženje na podlagi rezultatov

Opis

  • Guide strategy across a portfolio of client accounts as their primary point of contact.
  • Run biweekly client calls to review performance, strategy, testing priorities, and next steps.
  • Send performance reports at least 24 hours before each scheduled biweekly call.
  • Turn performance data into clear recommendations and strategic decisions.
  • Build client relationships that support retention, renewals, and referrals.
  • Spot account risks and opportunities, then address them.
  • Build, launch, and optimize Meta lead generation and appointment booking campaigns.
  • Manage campaign budgets, audiences, bidding, account structure, and creative tests.
  • Track daily cost per appointment and other acquisition metrics.
  • Find the causes of underperforming campaigns and identify ways to improve results.
  • Plan tests across audiences, offers, messaging, creative, and campaign variables.
  • Write direct response ads and video sales letter scripts for financial services audiences.
  • Develop hooks, angles, offers, and messaging variations for testing.
  • Use campaign results to shape creative and messaging hypotheses.
  • Work with video editors and provide creative direction.
  • Use AI tools to speed up research and copy development while applying sound judgment and maintaining quality.
  • Set up and troubleshoot tracking, Meta pixels, and conversion events.
  • Configure Calendly integrations, Zapier automations, and lead routing workflows.
  • Find and fix technical issues between ad platforms and client systems.
  • Review media, messaging, tracking, and lead flow to identify funnel problems.
  • Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

Zahteve

  • Bring at least five years of hands-on paid media experience, including substantial responsibility for Meta advertising.
  • Have managed multiple client accounts at once and led strategy discussions with clients.
  • Show a record of managing campaigns to defined performance goals while supporting client retention.
  • Write persuasive direct response ad copy and scripts.
  • Develop and test creative concepts, hooks, angles, and messaging.
  • Work with conversion tracking, pixels, and basic marketing automation.
  • Communicate clearly, stay organized, analyze performance, and solve problems effectively.
  • Financial services marketing experience is preferred.
  • Lead generation and appointment setting campaign experience is preferred.
  • Video sales letter marketing experience is preferred.
  • Experience with high-ticket or considered purchase funnels is preferred.
  • Performance marketing agency experience is preferred.
  • Direct response advertising experience is preferred.
  • For the upper compensation range, demonstrate hands-on development and optimization of direct response copy, video scripts or VSLs, creative hooks, messaging angles, and conversion-focused funnels.
  • For the upper compensation range, show measurable campaign gains in performance, lead quality, conversion rates, and booked appointments resulting from creative contributions.
  • Financial services, RIA marketing, and compliance-sensitive advertising experience are strongly preferred.

Ugodnosti

  • Paid time off for vacation, sick time, and public holidays.
  • Training and development.
  • Work from home.
  • Flexible schedule.
  • Performance bonus.

Sorodna delovna mesta