Clients Blackbox, Inc.
Clients Blackbox, Inc.
1 – 10 Қызметкерлер
B2BҚаржыМаркетинг
Clients Blackbox, Inc. — тіркелген инвестициялық кеңесшілерге (RIA) қызмет көрсететін, нәтижеге бағытталған брендинг және сұраныс қалыптастыру агенттігі. 2021 жылы құрылған компания қаржылық кеңес беру фирмаларына білім беруге негізделген цифрлық маркетинг арқылы жоғары таза активтері бар және зейнетке шығуға жақын аудиторияларға жетуге көмектеседі. Бұл тәсіл бейнесценарийлер жазуды, контент өндіруді, аудиторияны нысаналауды және науқандарды тұрақты оңтайландыруды біріктіреді. Басқарылатын қызметтер RIA саласына тән сәйкестік талаптары мен нәтижелерді бақылауды да қамтиды және білікті кездесулер тағайындауға, өлшенетін инвестиция қайтарымына және ұзақ мерзімді бренд капиталына басымдық береді. Компания маркетинг, B2B қызметтері және қаржы салаларының тоғысында жұмыс істейді.

Senior Performance Marketing Lead, Meta Ads

Lead Meta advertising, copywriting, creative testing, and funnel performance to generate qualified appointments for financial advisor clients. Own client strategy and campaign results across a portfolio of accounts.

Сипаттама

  • Guide strategy across a portfolio of client accounts as their primary point of contact.
  • Run biweekly client calls to review performance, strategy, testing priorities, and next steps.
  • Send performance reports at least 24 hours before each scheduled biweekly call.
  • Turn performance data into clear recommendations and strategic decisions.
  • Build client relationships that support retention, renewals, and referrals.
  • Spot account risks and opportunities, then address them.
  • Build, launch, and optimize Meta lead generation and appointment booking campaigns.
  • Manage campaign budgets, audiences, bidding, account structure, and creative tests.
  • Track daily cost per appointment and other acquisition metrics.
  • Find the causes of underperforming campaigns and identify ways to improve results.
  • Plan tests across audiences, offers, messaging, creative, and campaign variables.
  • Write direct response ads and video sales letter scripts for financial services audiences.
  • Develop hooks, angles, offers, and messaging variations for testing.
  • Use campaign results to shape creative and messaging hypotheses.
  • Work with video editors and provide creative direction.
  • Use AI tools to speed up research and copy development while applying sound judgment and maintaining quality.
  • Set up and troubleshoot tracking, Meta pixels, and conversion events.
  • Configure Calendly integrations, Zapier automations, and lead routing workflows.
  • Find and fix technical issues between ad platforms and client systems.
  • Review media, messaging, tracking, and lead flow to identify funnel problems.
  • Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

Талаптар

  • Bring at least five years of hands-on paid media experience, including substantial responsibility for Meta advertising.
  • Have managed multiple client accounts at once and led strategy discussions with clients.
  • Show a record of managing campaigns to defined performance goals while supporting client retention.
  • Write persuasive direct response ad copy and scripts.
  • Develop and test creative concepts, hooks, angles, and messaging.
  • Work with conversion tracking, pixels, and basic marketing automation.
  • Communicate clearly, stay organized, analyze performance, and solve problems effectively.
  • Financial services marketing experience is preferred.
  • Lead generation and appointment setting campaign experience is preferred.
  • Video sales letter marketing experience is preferred.
  • Experience with high-ticket or considered purchase funnels is preferred.
  • Performance marketing agency experience is preferred.
  • Direct response advertising experience is preferred.
  • For the upper compensation range, demonstrate hands-on development and optimization of direct response copy, video scripts or VSLs, creative hooks, messaging angles, and conversion-focused funnels.
  • For the upper compensation range, show measurable campaign gains in performance, lead quality, conversion rates, and booked appointments resulting from creative contributions.
  • Financial services, RIA marketing, and compliance-sensitive advertising experience are strongly preferred.

Артықшылықтар

  • Paid time off for vacation, sick time, and public holidays.
  • Training and development.
  • Work from home.
  • Flexible schedule.
  • Performance bonus.

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Clients Blackbox, Inc.

Senior Performance Marketing Lead

Clients Blackbox, Inc.
1 – 10 Қызметкерлер
B2BҚаржыМаркетинг

Lead Meta campaigns, creative testing, and funnel optimization to help financial advisors attract qualified appointments. Own client strategy and campaign performance at Clients Blackbox, a performance marketing agency.

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Clients Blackbox, Inc.

Senior Performance Marketing Lead, Meta Ads

Clients Blackbox, Inc.
1 – 10 Қызметкерлер
B2BҚаржыМаркетинг

Lead Meta advertising, direct-response creative, and funnel optimization to generate qualified appointments for financial advisors. The role combines client strategy, campaign performance, and account retention.

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