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WHOW Games GmbH
WHOW Games GmbH
51 – 200 Angajați
B2CJocuri videoMedia
WHOW Games GmbH este o companie de jocuri cu sediul în Hamburg, care dezvoltă și publică jocuri sociale gratuite pentru browsere web și magazine de aplicații. Fondată în 2014, compania creează divertisment online accesibil pentru jucători din întreaga Europă, combinând dezvoltarea și publicarea de jocuri cu accent pe evoluția platformei sale digitale de gaming. Echipa sa activează la intersecția dintre jocuri, media și tehnologia pentru consumatori.
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Locurile de muncă ale companiei

Senior Performance Marketing Manager, Growth & User Acquisition

Lead profitable user acquisition for WHOW Games’ web and mobile social casino products. Own budgets, channel strategy, attribution, creative testing, and expansion into new markets.

DEGermania
60.000 € – 70.000 € / an
HibridNormă întreagăSeniorLimbă Obligatorie: germanăLimbă Obligatorie: englezăMarketing de creștere
Unity

Descriere

  • Lead end-to-end user acquisition across web and mobile, covering channel strategy, budget planning, and scalable growth.
  • Manage investment against cohort ROAS, payback periods, and LTV to maximize efficiency.
  • Identify promising audiences, acquisition channels, and growth opportunities in established markets.
  • Assess potential new countries, run market tests, and deliver clear go/no-go recommendations.
  • Define the channel portfolio across Google, Meta, Apple Search Ads, ad networks, programmatic, TikTok, and affiliates.
  • Negotiate and manage relationships with advertising networks, agencies, and strategic partners.
  • Develop scalable tracking, attribution, marketing technology, and experimentation processes.
  • Determine which activities should be handled internally and which are best delivered by external partners.
  • Run rapid experiments across creative assets, app-store listings, and landing pages with design and content teams.
  • Make performance visible, contribute ideas, and take ownership of results at management level.
  • Partner with Product, CRM, and BI to convert new players into long-term active users.

Cerințe

  • At least five years of experience in performance marketing or user acquisition, including substantial work in mobile gaming or another data-driven B2C environment.
  • A measurable record of scaling significant advertising budgets profitably.
  • Hands-on expertise running web and app campaigns across Google, Meta, Apple Search Ads, and networks such as AppLovin, Unity, or Moloco.
  • A performance mindset grounded in cohorts, LTV, and payback rather than click volume.
  • Practical experience with mobile measurement partners such as AppsFlyer or Adjust, plus GA4 and server-side tracking.
  • Working knowledge of GDPR, consent requirements, ATT, and SKAdNetwork measurement implications.
  • Daily use of AI tools such as ChatGPT or Claude, including building workflows for creative variants, analysis, and reporting.
  • Ability to make sound decisions with incomplete data, work independently, and communicate clearly with senior stakeholders.
  • Fluent English and very strong German skills.
  • Social casino experience and familiarity with Google, Meta, and app-store advertising policies are advantageous.
  • Experience launching products or campaigns in new countries.
  • Previous experience building or leading a user-acquisition team.
  • A well-established network of gaming ad networks, agencies, and partners.
  • Experience with influencer or streamer marketing on Twitch or YouTube, or additional language skills, is advantageous.
  • benefits

Beneficii

  • Join an experienced team with deep expertise in the gaming sector.
  • Work in a fast-moving environment with flat structures, quick decisions, and space to develop your own ideas.
  • Flexible working hours.
  • Remote-work flexibility with an expectation of two office days each week.
  • Regular company events.
  • Complimentary fruit and drinks.
  • Meal subsidies.
  • A contribution toward the Deutschlandticket.
  • The opportunity to join Wellpass.

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