FICO
FICO
FICO este o companie de analiză și software, cunoscută pentru scorul FICO®, pe care creditorii îl folosesc pentru evaluarea riscului de credit. Platforma sa tehnologică extinsă combină date, inteligență artificială și învățare automată pentru a sprijini luarea deciziilor și interacțiunea cu clienții. FICO dezvoltă soluții pentru domenii precum detectarea fraudelor, scoringul de credit și gestionarea ciclului de viață al clienților, deservind organizații din sectoare precum finanțe, telecomunicații, consultanță, asigurări și sănătate. Produsele sale sunt concepute pentru a ajuta companiile să analizeze situațiile în timp real, să își adapteze procesele decizionale și să gestioneze scenarii complexe.

Senior Manager, Digital Campaigns — FICO (Remote, US)

Lead paid media campaigns that build awareness of FICO Scores among mortgage and government audiences. Oversee campaign execution, budgets, agency partners, and performance optimization for FICO’s analytics software business.

Descriere

  • Lead integrated digital campaigns for mortgage, auto, and government relations teams from planning through delivery.
  • Help shape media plans, including ad placements, audience targeting, and platform recommendations.
  • Coordinate cross-functional teams, campaign timelines, execution, and accountability.
  • Act as the main contact for digital agencies and media partners.
  • Oversee contracts, creative development, ad trafficking, and performance tracking.
  • Share updates on campaign performance, timelines, budgets, and deliverables.
  • Distribute meeting notes, briefings, and status updates.
  • Monitor social channels for campaign results, comments, and engagement.
  • Request and develop ad creative with agency partners and internal design teams.
  • Reconcile advertising spend and resolve invoicing questions or adjustments.
  • Manage campaign budgets and invoices, forecast spending, and meet budget targets.
  • Set up tracking frameworks and analyze campaign performance across platforms.
  • Use performance insights to improve reach, engagement, and return on investment.
  • Expand paid media plans to include television, podcasts, newsletters, and industry publications.
  • Report campaign progress and findings to leaders and cross-functional teams.

Cerințe

  • 5–7 years of hands-on experience managing paid campaigns on social platforms such as Facebook, YouTube, and Instagram.
  • Experience in B2B SaaS or the public sector is preferred.
  • Strong knowledge of campaign strategy, audience targeting, A/B testing, and return on ad spend optimization.
  • Track record managing large projects, budgets, and cross-functional teams.
  • Strong organizational and time-management abilities.
  • Experience with LinkedIn Campaign Manager, Meta Ads, Google Ads, and DV360.
  • Proficiency in ad trafficking, Google Tag Manager, and campaign measurement.
  • Strong analytical skills and experience optimizing performance.
  • Excellent verbal, written, and presentation skills.
  • Highly organized, detail-oriented, accountable, and self-directed.
  • Familiarity with Looker is a plus.
  • Experience buying media on television, podcasts, and programmatic platforms is a plus.

Beneficii

  • An inclusive culture grounded in FICO’s core values.
  • Professional development and meaningful learning opportunities.
  • Competitive compensation, benefits, and rewards programs.
  • Support for work-life balance.
  • Employee resource groups.
  • Social events that encourage connection and camaraderie.
  • Opportunities to build skills and advance your career.

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