FICO एक एनालिटिक्स और सॉफ्टवेयर कंपनी है, जिसे FICO® Score के लिए जाना जाता है। ऋणदाता इसका उपयोग क्रेडिट जोखिम का आकलन करने के लिए करते हैं। इसका व्यापक प्रौद्योगिकी प्लेटफ़ॉर्म डेटा, कृत्रिम बुद्धिमत्ता और मशीन लर्निंग को एक साथ लाकर निर्णय लेने और ग्राहक सहभागिता में सहायता करता है। FICO धोखाधड़ी का पता लगाने, क्रेडिट स्कोरिंग और ग्राहक जीवनचक्र प्रबंधन जैसे क्षेत्रों के लिए समाधान विकसित करता है। यह वित्त, दूरसंचार, परामर्श, बीमा और स्वास्थ्य सेवा सहित विभिन्न क्षेत्रों के संगठनों को सेवाएँ प्रदान करता है। इसके उत्पाद व्यवसायों को वास्तविक समय में परिस्थितियों का विश्लेषण करने, निर्णय प्रक्रियाओं को अनुकूलित करने और जटिल परिदृश्यों का प्रबंधन करने में मदद करने के लिए बनाए गए हैं।
Senior Manager, Digital Campaigns — FICO (Remote, US)
Lead paid media campaigns that build awareness of FICO Scores among mortgage and government audiences. Oversee campaign execution, budgets, agency partners, and performance optimization for FICO’s analytics software business.
विवरण
- Lead integrated digital campaigns for mortgage, auto, and government relations teams from planning through delivery.
- Help shape media plans, including ad placements, audience targeting, and platform recommendations.
- Coordinate cross-functional teams, campaign timelines, execution, and accountability.
- Act as the main contact for digital agencies and media partners.
- Oversee contracts, creative development, ad trafficking, and performance tracking.
- Share updates on campaign performance, timelines, budgets, and deliverables.
- Distribute meeting notes, briefings, and status updates.
- Monitor social channels for campaign results, comments, and engagement.
- Request and develop ad creative with agency partners and internal design teams.
- Reconcile advertising spend and resolve invoicing questions or adjustments.
- Manage campaign budgets and invoices, forecast spending, and meet budget targets.
- Set up tracking frameworks and analyze campaign performance across platforms.
- Use performance insights to improve reach, engagement, and return on investment.
- Expand paid media plans to include television, podcasts, newsletters, and industry publications.
- Report campaign progress and findings to leaders and cross-functional teams.
आवश्यकताएँ
- 5–7 years of hands-on experience managing paid campaigns on social platforms such as Facebook, YouTube, and Instagram.
- Experience in B2B SaaS or the public sector is preferred.
- Strong knowledge of campaign strategy, audience targeting, A/B testing, and return on ad spend optimization.
- Track record managing large projects, budgets, and cross-functional teams.
- Strong organizational and time-management abilities.
- Experience with LinkedIn Campaign Manager, Meta Ads, Google Ads, and DV360.
- Proficiency in ad trafficking, Google Tag Manager, and campaign measurement.
- Strong analytical skills and experience optimizing performance.
- Excellent verbal, written, and presentation skills.
- Highly organized, detail-oriented, accountable, and self-directed.
- Familiarity with Looker is a plus.
- Experience buying media on television, podcasts, and programmatic platforms is a plus.
लाभ
- An inclusive culture grounded in FICO’s core values.
- Professional development and meaningful learning opportunities.
- Competitive compensation, benefits, and rewards programs.
- Support for work-life balance.
- Employee resource groups.
- Social events that encourage connection and camaraderie.
- Opportunities to build skills and advance your career.