Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
Senior B2B Paid Advertising Strategist - Argentina Remote
Lead paid media strategy, measurement, experimentation, and client performance for B2B accounts at Power Digital, an AI-native growth firm.
Descriere
- Own performance marketing strategy and execution for key accounts, delivering against client objectives
- Perform detailed quality checks to reduce errors that could affect client revenue
- Track budget pacing accurately and recommend adjustments when needed
- Develop proactive strategic recommendations across assigned advertising channels
- Interpret campaign data and client-defined sources of truth, including MMTs, to produce actionable insights
- Manage client testing roadmaps and coordinate the next steps for experimentation
- Use advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific practices
- Communicate effectively and consistently with clients and internal stakeholders
- Guide strategic discussions on media buying, performance opportunities, and optimization priorities
- Flag performance concerns early and separate expected fluctuations from material account risks
- Act as a strategic lead across department and account teams
- Support new business appraisals when required
- Mentor junior team members and contribute to team ceremonies
- Implement recommendations from the Power Circuit solutions roadmap
- Use AI technologies and incorporate Power Digital’s Nova ecosystem tools and methodologies
Cerințe
- Advanced spoken and written English proficiency
- 4–5 years of digital marketing experience, including at least 3 years in an agency environment
- At least 3–4 years of hands-on experience across two or more paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid networks
- Experience optimizing bids, researching keywords, developing ad copy, and managing campaign strategy and optimization
- Proficiency with Google and Microsoft office productivity suites
- Proficiency with Google Analytics
- Expert understanding of funnel marketing and the role of paid media within it
- Ability to turn marketing data into meaningful insights
- Strong written and verbal communication abilities
- Strong organizational and project management capabilities
- Self-directed and motivated to achieve results
- Excellent interpersonal skills
- Comfortable presenting to and communicating with clients
- Strong work ethic with the ability to learn quickly and independently
- Interest in building a long-term relationship with a growing company
- Highly dependable, self-starting, energetic, positive, organized, and effective at time management
Beneficii
- USD base salary with commission opportunities
- Unlimited time off from the first day
- Flexible work options, including fully remote, office-based, or hybrid arrangements
- $50 monthly healthcare stipend toward healthcare or insurance costs
- National holidays plus two mental health recharge days each year
- Extensive opportunities for growth and leadership within a rapidly expanding firm
- Continuing employee development programs supporting personal and professional growth, including Hedgehog and Vital 5s
- Quarterly awards with prize money and recognition for exceptional performance
- Opportunities to participate in company diversity, equity, and inclusion initiatives