Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.
Senior B2B Paid Advertising Strategist - Argentina Remote
Lead paid media strategy, measurement, experimentation, and client performance for B2B accounts at Power Digital, an AI-native growth firm.
Description
- Own performance marketing strategy and execution for key accounts, delivering against client objectives
- Perform detailed quality checks to reduce errors that could affect client revenue
- Track budget pacing accurately and recommend adjustments when needed
- Develop proactive strategic recommendations across assigned advertising channels
- Interpret campaign data and client-defined sources of truth, including MMTs, to produce actionable insights
- Manage client testing roadmaps and coordinate the next steps for experimentation
- Use advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific practices
- Communicate effectively and consistently with clients and internal stakeholders
- Guide strategic discussions on media buying, performance opportunities, and optimization priorities
- Flag performance concerns early and separate expected fluctuations from material account risks
- Act as a strategic lead across department and account teams
- Support new business appraisals when required
- Mentor junior team members and contribute to team ceremonies
- Implement recommendations from the Power Circuit solutions roadmap
- Use AI technologies and incorporate Power Digital’s Nova ecosystem tools and methodologies
Requirements
- Advanced spoken and written English proficiency
- 4–5 years of digital marketing experience, including at least 3 years in an agency environment
- At least 3–4 years of hands-on experience across two or more paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid networks
- Experience optimizing bids, researching keywords, developing ad copy, and managing campaign strategy and optimization
- Proficiency with Google and Microsoft office productivity suites
- Proficiency with Google Analytics
- Expert understanding of funnel marketing and the role of paid media within it
- Ability to turn marketing data into meaningful insights
- Strong written and verbal communication abilities
- Strong organizational and project management capabilities
- Self-directed and motivated to achieve results
- Excellent interpersonal skills
- Comfortable presenting to and communicating with clients
- Strong work ethic with the ability to learn quickly and independently
- Interest in building a long-term relationship with a growing company
- Highly dependable, self-starting, energetic, positive, organized, and effective at time management
Benefits
- USD base salary with commission opportunities
- Unlimited time off from the first day
- Flexible work options, including fully remote, office-based, or hybrid arrangements
- $50 monthly healthcare stipend toward healthcare or insurance costs
- National holidays plus two mental health recharge days each year
- Extensive opportunities for growth and leadership within a rapidly expanding firm
- Continuing employee development programs supporting personal and professional growth, including Hedgehog and Vital 5s
- Quarterly awards with prize money and recognition for exceptional performance
- Opportunities to participate in company diversity, equity, and inclusion initiatives