Scale Army Careers
Scale Army Careers
Scale Army Careers este un serviciu de recrutare și plasare a talentelor, axat în primul rând pe munca la distanță, care conectează profesioniști cu experiență în marketing, vânzări și domeniul tehnic din regiuni precum America Latină și Africa cu companii cu ritm rapid de creștere din Statele Unite. Echipa sa gestionează verificarea candidaților, de la aplicații și interviuri video până la evaluări realizate acasă, și sprijină aspectele administrative ale plasării prin coordonarea contractelor și plăților. Profesioniștii selectați lucrează direct cu companiile cliente în roluri de la distanță cu normă întreagă, beneficiind de integrare și îndrumare continuă pe parcursul colaborării.

Marketing Manager (Remote, Egypt)

Lead paid media, email marketing, experimentation, and analytics for a growing consumer brand. Drive customer acquisition, retention, revenue growth, and ongoing campaign improvement.

Descriere

  • Shape and deliver marketing strategies focused on acquisition, retention, and revenue growth
  • Turn company objectives into practical marketing plans and channel priorities
  • Create campaigns spanning brand awareness, conversion, and customer retention
  • Set campaign priorities, calendars, budgets, and expected performance outcomes
  • Launch, manage, and improve paid advertising campaigns
  • Manage campaign structures, audience targeting, budgets, bidding, and optimization
  • Build strategies for acquisition, retargeting, and conversion
  • Evaluate advertising results and shift budgets according to performance
  • Partner with creative teams to develop advertising concepts
  • Create and run email marketing and customer lifecycle campaigns
  • Oversee email segmentation, messaging, scheduling, automation, and optimization
  • Track email deliverability, engagement, conversions, and revenue
  • Design tests for subject lines, messaging, offers, creative assets, and calls to action
  • Direct content and creative production through briefs, positioning, formats, and deliverables
  • Assess creative results and deliver practical performance feedback
  • Develop and maintain a coordinated A/B testing roadmap across marketing channels
  • Interpret experiment results and record key learnings
  • Monitor consumer behavior, competitors, advertising developments, and market opportunities
  • Assess competitor positioning, promotions, messaging, and activity
  • Define and monitor marketing key performance indicators
  • Measure revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, retention, and campaign results
  • Prepare marketing performance reports and share insights, recommendations, and next steps with leadership
  • Apply analytics to inform budgets, campaign priorities, and overall marketing direction

Cerințe

  • At least five years of experience in marketing, growth marketing, performance marketing, or a related field
  • Experience with DTC, retail, e-commerce, or consumer brands is strongly preferred
  • Track record of developing and delivering marketing strategies
  • Practical experience managing paid advertising campaigns
  • Practical experience managing email marketing campaigns
  • Experience partnering with or leading creative and content teams
  • Ability to link marketing activity to measurable business results
  • Strong knowledge of paid media strategy, campaign management, and optimization
  • Experience overseeing advertising budgets and performance goals
  • Strong grasp of customer acquisition funnels and conversion optimization
  • Experience with audience targeting, retargeting, and campaign experimentation
  • Ability to assess paid media through revenue and profitability
  • Strong knowledge of email marketing strategy and execution, including segmentation, campaign management, automation, and testing
  • Understanding of customer lifecycle and retention marketing
  • Ability to interpret email performance and find improvement opportunities
  • Analytical, data-led approach to marketing decisions
  • Experience producing marketing reports and analyzing performance
  • Strong understanding of A/B testing principles
  • Ability to spot trends and convert insights into actionable strategies
  • Ability to combine strategic planning with hands-on delivery
  • Strong commercial awareness of marketing’s contribution to revenue and growth
  • Sound creative judgment and ability to give clear direction to content teams
  • Strong organizational ability across multiple campaigns and priorities
  • Availability from 9:00 AM to 5:00 PM EST
  • English resume required; English proficiency will be assessed

Beneficii

  • Fully remote working arrangement
  • Opportunity to shape marketing strategy and execution
  • Broad ownership spanning paid media, email marketing, experimentation, analytics, and overall marketing strategy
  • Opportunity to have a direct impact on revenue and business growth

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