Catena
Catena
Catena, cunoscută acum sub numele de Pearl Talent, ajută organizațiile să construiască echipe la distanță, punându-le în legătură cu profesioniști verificați, în special din Filipine și America Latină. Procesul său de recrutare pune accent pe comunicarea solidă în limba engleză, competențele moderne de utilizare a software-ului și compatibilitatea pe termen lung. Compania oferă servicii gestionate, care acoperă domenii precum conformitatea, salarizarea și instruirea, precum și plasare directă pentru angajatorii care își gestionează intern recrutările. Soluțiile sale de recrutare sprijină echipe din sectoare precum sănătatea, imobiliarele, finanțele, consultanța și logistica.

Google Ads Paid Search Specialist

Own Google Ads and paid search campaigns that generate B2B leads for a global luxury hospitality and commercial supplier. Improve cost per lead and customer acquisition costs through campaign optimization and close coordination with sales.

Descriere

  • Manage Google Ads accounts and B2B lead generation campaigns from setup through reporting
  • Improve bidding, campaign structure, and ad copy to reduce cost per lead and customer acquisition cost
  • Research keywords across luxury hospitality and commercial markets
  • Coordinate landing page updates with the team to increase conversions
  • Take part in sales calls and strategy sessions to understand customer needs and buying cycles
  • Test keywords, audience segments, and market opportunities informed by sales feedback
  • Turn sales insights into campaign adjustments and proposals for new channels
  • Monitor and report campaign performance against lead volume and cost goals
  • Provide leadership with regular, data-supported recommendations
  • Run structured experiments and document findings to improve campaign performance
  • Organize and track deliverables in Monday.com or a similar project management platform
  • Keep the decision-maker and HR contact informed about priorities, progress, and blockers across time zones

Cerințe

  • At least three years managing Google Ads hands-on, including at least two years generating B2B leads; e-commerce and B2C experience alone do not qualify
  • Own campaigns across keyword research, bidding, ad copy, budget management, and performance reporting
  • Show documented reductions in cost per lead and customer acquisition cost on your CV, with specific figures or percentages
  • Have managed campaigns for commercial or enterprise buyers with consultative or high-value sales cycles
  • Have worked directly with sales teams, using lead quality or MQL/SQL feedback to refine keywords and audiences
  • Have hands-on experience with Monday.com, Asana, Trello, ClickUp, or another project management tool
  • Have C1-level or higher English proficiency under the CEFR, including fluency for client-facing work
  • Have prior exposure to luxury goods, hospitality, or high-end commercial products
  • Have experience reporting with Google Analytics 4 and Looker Studio
  • Have used a CRM such as HubSpot, Salesforce, or Zoho to track lead quality
  • Have experience transitioning Google Ads management from an external agency to an in-house team

Beneficii

  • Competitive salary based on experience and skills
  • Fully remote work
  • Team incentives for maintaining complete CRM hygiene and submitting reports on time
  • Paid time off according to company policy
  • HMO health coverage for full-time employees based in the Philippines after three months
  • Direct guidance from international industry experts
  • Ongoing learning and development resources
  • Opportunities to connect with professionals around the world

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