Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
Senior Paid Advertising Strategist - Argentina Remote
Lead paid media strategy, optimization, and measurement for Power Digital’s AI-native growth firm. Manage marquee client accounts, shape strategy, and develop junior talent.
Descriere
- Own performance marketing strategy and execution for marquee client accounts
- Perform rigorous quality assurance to prevent revenue-impacting errors
- Monitor budget pacing and recommend adjustments when needed
- Develop proactive strategy recommendations across assigned paid media channels
- Analyze campaign data and client-specific sources of truth to produce actionable insights
- Maintain client testing roadmaps and manage experimentation follow-through
- Apply advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs, LRAs, and channel best practices
- Communicate effectively with clients and internal stakeholders
- Lead strategic discussions on media buying, performance opportunities, and optimization plans
- Identify and escalate performance risks early
- Provide strategic leadership across department and account teams
- Complete new business appraisals as required
- Coach junior team members through knowledge sharing and team ceremonies
- Implement recommendations from the Power Circuit solutions roadmap
- Use AI technologies to improve workflows and business efficiency
- Incorporate Power Digital’s Nova ecosystem tools and methodologies into daily work
Cerințe
- Advanced spoken and written English proficiency
- Four to five years of digital marketing experience
- At least three years of agency experience
- Three to four years of hands-on experience across at least two paid advertising channels
- Experience with Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other paid advertising networks
- Experience with bid optimization, keyword research, ad copywriting, campaign strategy, and campaign optimization
- Proficiency with Google Workspace and Microsoft Office
- Proficiency with Google Analytics
- Expertise in funnel marketing and the role of paid media within the marketing funnel
- Ability to derive meaningful insights from marketing data
- Strong written and verbal communication skills
- Strong organizational and project management abilities
- Self-motivated and strongly driven to succeed
- Excellent interpersonal skills
- Confidence presenting and communicating with clients
- Strong work ethic with the ability to learn quickly and work independently
- Highly dependable, energetic, positive, organized, and effective at managing time
Beneficii
- USD-denominated base salary with commission opportunities
- Unlimited time off available from the first day
- Flexible work options, including fully remote, in-office, or hybrid arrangements
- A $50 monthly healthcare stipend to support healthcare or insurance costs
- National holidays plus two mental health recharge days annually
- Unlimited opportunities for growth and leadership within a rapidly expanding firm
- Ongoing personal and professional development programs, including Hedgehog and Vital 5s
- Quarterly awards with prize money and recognition for outstanding performance
- Opportunities to participate in company diversity, equity, and inclusion initiatives