Docplanner
Docplanner
Docplanner este o companie globală de tehnologie medicală care activează în domeniile serviciilor medicale, marketplace-urilor și software-ului ca serviciu. Platforma sa îi ajută pe pacienți să găsească și să programeze consultații la medici, oferind în același timp clinicilor și profesioniștilor din domeniul medical instrumente pentru gestionarea cabinetelor, interacțiunea cu pacienții, vizibilitatea online și administrarea reputației. Serviciile integrate ale companiei sunt concepute pentru a îmbunătăți fluxurile de lucru din clinici, a reduce numărul programărilor ratate și a facilita accesul la îngrijire medicală. Compania operează în 13 țări, are peste 2.800 de angajați, aproximativ 300.000 de medici activi, în jur de 25 de milioane de programări efectuate în fiecare lună și aproximativ 100 de milioane de vizite lunare pe site-urile sale.

Global Performance Marketing Manager

Lead global paid campaigns across Meta, Google, TikTok, and LinkedIn to grow B2B leads for Docplanner’s healthcare platform.

Descriere

  • Lead global paid advertising to support B2B growth.
  • Set global direction for lead-generation ads, especially across Meta, Google, TikTok, and LinkedIn.
  • Grow lead volume while meeting quality, budget, and cost-per-acquisition targets.
  • Use campaign data to guide content and design teams on creative ideas, messaging, formats, and offers.
  • Run creative experiments and turn successful findings into repeatable practices.
  • Spot creative opportunities and develop a cross-market pipeline of campaign assets.
  • Lead and develop paid marketing specialists across markets.
  • Find and implement AI-enabled workflows that reduce manual effort and improve efficiency.
  • Coach direct reports and other colleagues in paid advertising.
  • Plan and track channel spending with local marketers.
  • Form test hypotheses and coordinate experiments with local paid marketing teams.
  • Review campaign results with marketing operations, lead generation, and analytics partners.
  • Propose campaign changes informed by performance data.
  • Help junior specialists build their skills and expertise.
  • Refine processes and workflows as budgets and the organization expand.

Cerințe

  • Bring 6–8 or more years of hands-on experience managing paid advertising campaigns.
  • Experience in international high-growth companies or performance agencies is preferred.
  • Show a track record of leading and executing paid marketing strategies with direct revenue impact.
  • Have deep knowledge of Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other paid channels.
  • Strongly analyze and report on campaign, funnel, and business metrics.
  • Use AI to assess performance trends, develop test hypotheses, and identify growth opportunities.
  • Provide constructive feedback, organize priorities, and support colleagues’ development.
  • Understand current advertising platform targeting approaches and automation.
  • Pair strategic judgment with hands-on delivery.
  • Manage projects effectively and collaborate across teams in a fast-moving environment.
  • Communicate in English at a strong business level.
  • Portuguese, Spanish, Italian, German, or Polish is an additional advantage.
  • Already hold legal authorization to work in your country of residence or the role’s location; visa sponsorship is not available.

Beneficii

  • Health insurance.
  • Wellness assistance, including gym memberships and mental health support.
  • Paid leave, vacation, birthday leave, and recharge days.
  • Location-dependent benefits may include meal vouchers, transport allowances, or extended parental leave.
  • Opportunities for career progression, learning, development, and cross-functional projects.
  • Remote work with flexible hours.
  • Access to office hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, or Bologna.
  • A global, diverse, and inclusive workplace.

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