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Docplanner
Docplanner
1,001 – 5,000 Employees
HealthcareMarketplaceSaaS
Docplanner is a global healthcare technology company operating across healthcare, marketplace, and SaaS. Its platform helps patients find and book appointments with doctors while giving clinics and medical professionals tools for practice management, patient engagement, online visibility, and reputation management. Docplanner’s integrated services are designed to improve clinic workflows, reduce missed appointments, and make access to care easier. The company operates in 13 countries, with more than 2,800 employees, around 300,000 active doctors, approximately 25 million appointments booked each month, and about 100 million monthly website visits.
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Global Performance Marketing Manager

Lead global paid campaigns across Meta, Google, TikTok, and LinkedIn to grow B2B leads for Docplanner’s healthcare platform.

MXMexicoRemoteFull-timeMiddleSeniorEnglish RequiredPerformance Marketing

Description

  • Lead global paid advertising to support B2B growth.
  • Set global direction for lead-generation ads, especially across Meta, Google, TikTok, and LinkedIn.
  • Grow lead volume while meeting quality, budget, and cost-per-acquisition targets.
  • Use campaign data to guide content and design teams on creative ideas, messaging, formats, and offers.
  • Run creative experiments and turn successful findings into repeatable practices.
  • Spot creative opportunities and develop a cross-market pipeline of campaign assets.
  • Lead and develop paid marketing specialists across markets.
  • Find and implement AI-enabled workflows that reduce manual effort and improve efficiency.
  • Coach direct reports and other colleagues in paid advertising.
  • Plan and track channel spending with local marketers.
  • Form test hypotheses and coordinate experiments with local paid marketing teams.
  • Review campaign results with marketing operations, lead generation, and analytics partners.
  • Propose campaign changes informed by performance data.
  • Help junior specialists build their skills and expertise.
  • Refine processes and workflows as budgets and the organization expand.

Requirements

  • Bring 6–8 or more years of hands-on experience managing paid advertising campaigns.
  • Experience in international high-growth companies or performance agencies is preferred.
  • Show a track record of leading and executing paid marketing strategies with direct revenue impact.
  • Have deep knowledge of Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other paid channels.
  • Strongly analyze and report on campaign, funnel, and business metrics.
  • Use AI to assess performance trends, develop test hypotheses, and identify growth opportunities.
  • Provide constructive feedback, organize priorities, and support colleagues’ development.
  • Understand current advertising platform targeting approaches and automation.
  • Pair strategic judgment with hands-on delivery.
  • Manage projects effectively and collaborate across teams in a fast-moving environment.
  • Communicate in English at a strong business level.
  • Portuguese, Spanish, Italian, German, or Polish is an additional advantage.
  • Already hold legal authorization to work in your country of residence or the role’s location; visa sponsorship is not available.

Benefits

  • Health insurance.
  • Wellness assistance, including gym memberships and mental health support.
  • Paid leave, vacation, birthday leave, and recharge days.
  • Location-dependent benefits may include meal vouchers, transport allowances, or extended parental leave.
  • Opportunities for career progression, learning, development, and cross-functional projects.
  • Remote work with flexible hours.
  • Access to office hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, or Bologna.
  • A global, diverse, and inclusive workplace.

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