Ashby este o companie de tehnologie pentru resurse umane și software B2B care dezvoltă soluții de recrutare pentru organizații cu o creștere rapidă. Platforma sa ajută echipele să gestioneze și să îmbunătățească fluxurile de recrutare pe parcursul întregului proces de angajare, susținând o creștere mai eficientă și bazată pe date. Printre clienții Ashby se numără Opendoor, Figma, Notion, Deel și Modern Treasury.
AI Outbound Marketing Manager at Ashby (Remote, United States)
Ashby is seeking an AI Outbound Marketing Manager to improve email and LinkedIn campaigns through experimentation, conversion optimization, quality assurance, and AI-assisted personalization. The role focuses on campaign performance, copy development, and data-informed outbound programs.
Descriere
- Run iterative experiments to improve existing outbound campaigns.
- Refine messaging, timing, and contact targeting.
- Co-own email and LinkedIn sequences with the Program Manager.
- Refresh sequences, develop new messaging angles, and reduce campaign fatigue.
- Identify underperforming sequences and improve their copy and conversion rates.
- Manage and optimize the Twain prompt library for personalized AI-generated copy.
- Lead quality assurance and performance analysis for automated outbound campaigns.
- Redesign campaigns using performance data and first-principles analysis.
- Work with Sales Managers, Product Marketing, and Content to incorporate proof points, launches, and data into sequences.
- Co-own physical program activities, including ICP-specific gifting, event invitations, and user group meetups.
- Improve campaign results and formalize learnings across the outbound program.
Cerințe
- Experience in demand generation, growth, lifecycle, or outbound marketing at a B2B SaaS company, including direct ownership of cold-sequence writing and optimization; alternatively, several years in outbound sales beginning as a BDR or SDR.
- Hands-on experience writing cold email or LinkedIn sequences and being accountable for their results.
- Experience using a sequencing or sales engagement platform such as Instantly, Smartlead, HeyReach, or a similar tool.
- Ability to independently interpret campaign performance data.
- Ability to apply AI to research, drafting, performance analysis, or productivity-tool development.
- Strong views on effective copy and openness to testing unconventional approaches.
- Experience executing cold outbound sequences through email or LinkedIn.
- Ability to quickly learn unfamiliar tools.
- Strong commitment to copy quality and customer needs.
- Fluency in campaign metrics and conversion optimization.
- Pipeline-oriented approach rather than an MQL-focused one.
- No specific educational credential is required.
Beneficii
- Equity participation.
- A 10-year exercise window for stock options.
- Unlimited paid time off, with four weeks recommended annually.
- Twelve weeks of fully paid family leave in the United States.
- Generous budgets for equipment, software, and office furniture.
- A $100 monthly education budget.
- Conference attendance covered with manager approval.
- US health insurance for employees and dependents, with all premiums covered.
- 401(k) matching.
- The opportunity to work with a talented, passionate team.