„Brightspeed“ yra telekomunikacijų bendrovė, kurianti ir valdanti šviesolaidžio interneto tinklus namams ir įmonėms. Jos paslaugų planai pritaikyti skirtingiems naudojimosi internetu poreikiams – nuo kasdienio naršymo ir mažesnių namų ūkių poreikių iki didelės spartos srautinio turinio perdavimo, žaidimų, vaizdo skambučių ir didelių failų siuntimo bei atsisiuntimo. Bendrovė pabrėžia patikimą ryšį, aiškią kainodarą ir interneto paslaugas be metinių sutarčių ar sutarties nutraukimo mokesčių. „Brightspeed“ taip pat siekia išplėsti sparčiojo interneto prieigą bendruomenėse, kurios istoriškai buvo nepakankamai aptarnaujamos, todėl tinklo plėtra yra pagrindinė jos veiklos dalis.
Senior Creative Strategy Manager, Brightspeed
Lead integrated customer acquisition campaigns for Brightspeed’s fiber internet business, shaping creative strategy and messaging across channels. Manage campaign testing, agency partnerships, budgets, and a creative team.
Aprašymas
- Set creative strategy and lead marketing campaigns focused on customer acquisition and revenue growth.
- Turn business priorities, audience segments, and customer insights into campaign plans and messaging with Marketing Strategy and Demand Generation & Lifecycle Marketing.
- Guide creative and messaging for integrated paid media, CRM, eCommerce, direct mail, and email campaigns.
- Define campaign themes, messaging priorities, value propositions, and creative direction across channels.
- Direct the creation and delivery of paid media and direct response assets.
- Lead and coach a team responsible for creative strategy, execution, and campaign assets.
- Oversee creative production budgets, forecasts, spending, and resource allocation.
- Run creative tests to improve messaging, offers, formats, and campaign results.
- Work with Analytics and Media teams to assess results and strengthen creative performance.
- Manage campaign development from initial brief and concept through production and launch.
- Coordinate with Product Marketing, Brand, Media, CRM, eCommerce, and Analytics teams.
- Direct agency partnerships, including strategy, feedback, and performance expectations.
- Handle other assigned duties.
Reikalavimai
- Bachelor’s degree in marketing, communications, advertising, business, or a related field.
- At least 10 years of experience in marketing, creative strategy, campaign development, or a related area.
- Experience in performance marketing, customer acquisition, or demand generation is preferred.
- Experience building integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels.
- Experience leading creative teams or guiding agency partners through full-funnel campaign development and delivery.
- Strong command of creative and messaging strategy, including value propositions, messaging hierarchies, calls to action, offer strategy, and conversion-focused communications.
- Ability to turn marketing plans, business goals, audience insights, and customer needs into creative strategies.
- Strong understanding of performance marketing and creative’s contribution to customer acquisition, engagement, conversion, and revenue growth.
- Ability to design creative testing plans and use results to refine campaigns.
- Ability to interpret campaign data, customer insights, and performance analytics.
- Strong leadership and people management abilities.
- Strong agency and stakeholder management abilities.
- Ability to manage multiple campaigns, priorities, budgets, and deadlines.
- Strong cross-functional collaboration and influencing abilities.
- Excellent writing, speaking, and presentation skills.
- Availability for occasional evenings or weekends during key launches, production schedules, or other business-critical work.
- A master’s degree in marketing, communications, advertising, business, or a related field is preferred.
- Prior people leadership in creative strategy, performance marketing, demand generation, or integrated marketing is preferred.
- Experience in telecommunications or another subscription-based, consumer-focused industry is preferred.
Privalumai
- Competitive compensation
- Comprehensive medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Employee assistance program
- 401(k) plan with company match
- Voluntary benefits
- Paid time off programs
- Home or company office work environment
- Technology to keep teams connected
- Occasional travel for agency meetings, production activities, internal meetings, or other business needs