„Everyday Dose“ kuria kavos alternatyvas ir sveikatingumo produktus, kurių pagrindą sudaro funkciniai grybai, kolageno baltymai ir nootropai. Maisto ir gėrimų, sveikatingumo bei tiesioginės prekybos vartotojams sektoriuose veikianti įmonė kuria kasdieniam vartojimui skirtus gėrimus žmonėms, ieškantiems alternatyvos įprastai kavai ir į stimuliuojančius produktus orientuotiems gaminiams.
Remote Director of Performance Creative, Everyday Dose
Lead Everyday Dose’s performance video advertising program to support direct-to-consumer wellness growth. Build creative teams and testing processes, and develop ads that improve blended customer acquisition cost.
Jungtinės Valstijos180 000 $ – 200 000 $ / metai
NuotolinisVisas etatasVadovasPrivaloma Kalba: anglųDirektoriusAprašymas
- Build and oversee the performance creative operation
- Recruit and lead a team of creative strategists and performance editors
- Set targets for concept output, testing frequency, and creative quality
- Manage creative from customer insight and briefing through production, launch, performance review, and iteration
- Own creative output and its impact on blended customer acquisition cost
- Turn performance data and customer research into creative frameworks for angles, hooks, formats, and product segments
- Develop customer personas and expand into new audiences
- Run a creative testing program grounded in clear hypotheses, reliable results, and repeatable learning
- Maintain a reference library of effective creative and the reasons it performs
- Coordinate measurement with Growth and performance analysis with the data team
- Oversee creator and user-generated content production
- Prepare creator briefs and define content formats
- Manage the full content acquisition strategy
- Set visual and tone guidelines across the customer journey, including subscription retention
- Work with Product on launches and positioning, Retail on adapting creative, Customer Experience on customer insights, and Growth on budget allocation
- Build an operating creative team and establish its working rhythm within 90 days
- Increase the pace of concept development and iteration
- Improve the blended customer acquisition cost attributable to creative
- Record a testing-based view of what resonates with customers
- Develop a team that works from clear hypotheses
Reikalavimai
- At least 8 years in performance creative or direct-response marketing, including hands-on ownership of paid video
- Have personally led a team producing video ads at scale, either in-house or at a performance creative agency
- Experience marketing physical products directly to consumers
- Background in direct-to-consumer or consumer packaged goods
- Experience in supplements, wellness, beauty, or fitness is a strong advantage
- Fluency in performance measures such as hook rate, thumbstop, hold, conversion rate, CPA, blended CAC, and LTV
- Strong creative judgment for women-focused wellness brands and an understanding of midlife female consumers
- Good creative taste and the ability to explain why an ad works
- Daily use of AI tools for ideation, iteration, and quality checks
- Preferred: experience scaling a nine-figure direct-to-consumer brand
- Preferred: experience building and mentoring a creative team while managing expectations with a demanding executive
- Preferred: direct-response or video sales letter experience
- Preferred: based in Austin or willing to relocate there
- Preferred: experience with ingestible or supplement brands and subscription replenishment models
- Include three successful ads with performance context, one unsuccessful ad with lessons learned, and a response describing your first three actions for a wellness brand with rising CAC
Privalumai
- Performance bonus
- Equity
- Medical, vision, and dental insurance
- Prescription coverage
- Employer pays 75% of premiums
- 401(k) match of 80% of contributions, up to 5% of salary
- $500 monthly wellness credit through JOON
- Backup childcare through Helpr
- Generous paid time off
- Free product