Everyday Dose функционалды саңырауқұлақтар, коллаген протеині және ноотроптар негізінде кофе баламалары мен салауатты өмір салтына арналған өнімдер жасайды. Азық-түлік пен сусындар, салауатты өмір салты және тұтынушыға тікелей сату салаларында жұмыс істейтін компания дәстүрлі кофе мен стимуляторларға негізделген өнімдерге балама іздейтін адамдарға күнделікті тұтынуға арналған сусын түрлерін әзірлейді.
Remote Director of Performance Creative, Everyday Dose
Lead Everyday Dose’s performance video advertising program to support direct-to-consumer wellness growth. Build creative teams and testing processes, and develop ads that improve blended customer acquisition cost.
Америка Құрама Штаттары180 000 $ – 200 000 $ / жыл
ҚашықтанТолық жұмыс күніЖетекшіҚажетті Тіл: ағылшын тіліДиректорСипаттама
- Build and oversee the performance creative operation
- Recruit and lead a team of creative strategists and performance editors
- Set targets for concept output, testing frequency, and creative quality
- Manage creative from customer insight and briefing through production, launch, performance review, and iteration
- Own creative output and its impact on blended customer acquisition cost
- Turn performance data and customer research into creative frameworks for angles, hooks, formats, and product segments
- Develop customer personas and expand into new audiences
- Run a creative testing program grounded in clear hypotheses, reliable results, and repeatable learning
- Maintain a reference library of effective creative and the reasons it performs
- Coordinate measurement with Growth and performance analysis with the data team
- Oversee creator and user-generated content production
- Prepare creator briefs and define content formats
- Manage the full content acquisition strategy
- Set visual and tone guidelines across the customer journey, including subscription retention
- Work with Product on launches and positioning, Retail on adapting creative, Customer Experience on customer insights, and Growth on budget allocation
- Build an operating creative team and establish its working rhythm within 90 days
- Increase the pace of concept development and iteration
- Improve the blended customer acquisition cost attributable to creative
- Record a testing-based view of what resonates with customers
- Develop a team that works from clear hypotheses
Талаптар
- At least 8 years in performance creative or direct-response marketing, including hands-on ownership of paid video
- Have personally led a team producing video ads at scale, either in-house or at a performance creative agency
- Experience marketing physical products directly to consumers
- Background in direct-to-consumer or consumer packaged goods
- Experience in supplements, wellness, beauty, or fitness is a strong advantage
- Fluency in performance measures such as hook rate, thumbstop, hold, conversion rate, CPA, blended CAC, and LTV
- Strong creative judgment for women-focused wellness brands and an understanding of midlife female consumers
- Good creative taste and the ability to explain why an ad works
- Daily use of AI tools for ideation, iteration, and quality checks
- Preferred: experience scaling a nine-figure direct-to-consumer brand
- Preferred: experience building and mentoring a creative team while managing expectations with a demanding executive
- Preferred: direct-response or video sales letter experience
- Preferred: based in Austin or willing to relocate there
- Preferred: experience with ingestible or supplement brands and subscription replenishment models
- Include three successful ads with performance context, one unsuccessful ad with lessons learned, and a response describing your first three actions for a wellness brand with rising CAC
Артықшылықтар
- Performance bonus
- Equity
- Medical, vision, and dental insurance
- Prescription coverage
- Employer pays 75% of premiums
- 401(k) match of 80% of contributions, up to 5% of salary
- $500 monthly wellness credit through JOON
- Backup childcare through Helpr
- Generous paid time off
- Free product