Everyday Dose creates coffee alternatives and wellness products built around functional mushrooms, collagen protein, and nootropics. Operating across the food and beverage, wellness, and direct-to-consumer sectors, the company develops everyday drink options for people seeking an alternative to conventional coffee and stimulant-focused products.
Remote Director of Performance Creative, Everyday Dose
Lead Everyday Dose’s performance video advertising program to support direct-to-consumer wellness growth. Build creative teams and testing processes, and develop ads that improve blended customer acquisition cost.
Description
- Build and oversee the performance creative operation
- Recruit and lead a team of creative strategists and performance editors
- Set targets for concept output, testing frequency, and creative quality
- Manage creative from customer insight and briefing through production, launch, performance review, and iteration
- Own creative output and its impact on blended customer acquisition cost
- Turn performance data and customer research into creative frameworks for angles, hooks, formats, and product segments
- Develop customer personas and expand into new audiences
- Run a creative testing program grounded in clear hypotheses, reliable results, and repeatable learning
- Maintain a reference library of effective creative and the reasons it performs
- Coordinate measurement with Growth and performance analysis with the data team
- Oversee creator and user-generated content production
- Prepare creator briefs and define content formats
- Manage the full content acquisition strategy
- Set visual and tone guidelines across the customer journey, including subscription retention
- Work with Product on launches and positioning, Retail on adapting creative, Customer Experience on customer insights, and Growth on budget allocation
- Build an operating creative team and establish its working rhythm within 90 days
- Increase the pace of concept development and iteration
- Improve the blended customer acquisition cost attributable to creative
- Record a testing-based view of what resonates with customers
- Develop a team that works from clear hypotheses
Requirements
- At least 8 years in performance creative or direct-response marketing, including hands-on ownership of paid video
- Have personally led a team producing video ads at scale, either in-house or at a performance creative agency
- Experience marketing physical products directly to consumers
- Background in direct-to-consumer or consumer packaged goods
- Experience in supplements, wellness, beauty, or fitness is a strong advantage
- Fluency in performance measures such as hook rate, thumbstop, hold, conversion rate, CPA, blended CAC, and LTV
- Strong creative judgment for women-focused wellness brands and an understanding of midlife female consumers
- Good creative taste and the ability to explain why an ad works
- Daily use of AI tools for ideation, iteration, and quality checks
- Preferred: experience scaling a nine-figure direct-to-consumer brand
- Preferred: experience building and mentoring a creative team while managing expectations with a demanding executive
- Preferred: direct-response or video sales letter experience
- Preferred: based in Austin or willing to relocate there
- Preferred: experience with ingestible or supplement brands and subscription replenishment models
- Include three successful ads with performance context, one unsuccessful ad with lessons learned, and a response describing your first three actions for a wellness brand with rising CAC
Benefits
- Performance bonus
- Equity
- Medical, vision, and dental insurance
- Prescription coverage
- Employer pays 75% of premiums
- 401(k) match of 80% of contributions, up to 5% of salary
- $500 monthly wellness credit through JOON
- Backup childcare through Helpr
- Generous paid time off
- Free product