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TestEquity LLC
TestEquity LLC
1 001 – 5 000 Darbuotojai
Aparatinė įrangaElektroninė prekybaGamyba
TestEquity LLC supplies electronic test and measurement equipment, lab supplies, and electronic components to engineers, laboratories, manufacturers, and educational institutions. Its catalog includes new and refurbished instruments and consumables, supported by calibration, repair, rental, and asset management services. Customers can purchase through direct sales and e-commerce.
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Director of Marketing Strategy and Operations

Lead integrated marketing strategy and operations at TestEquity, spanning campaigns, creative, events, analytics, and budgets. Coordinate go-to-market programs to support measurable revenue growth.

USJungtinės ValstijosPAPensilvanijaTXTeksasasNuotolinisVisas etatasVadovasPrivaloma Kalba: anglųRinkodaros direktorius

Aprašymas

  • Turn the VP of Marketing’s strategy into annual plans and integrated creative, campaign, and event programs.
  • Lead and develop the creative department and marketing team.
  • Align programs with integrated marketing plans and shared revenue goals in partnership with Supplier Marketing and Product teams.
  • Oversee marketing budgets, including forecasts, spending, and investment recommendations.
  • Set integrated marketing plans and manage the enterprise marketing calendar.
  • Lead the tradeshow and event program.
  • Build and improve marketing processes, workflows, and reporting.
  • Direct marketing analytics and performance measurement, including KPIs, attribution, and dashboards.
  • Analyze customer, market, and sales data to find growth opportunities and guide targeting and segmentation.
  • Present marketing performance and revenue contribution to the VP of Marketing and senior leaders.
  • Coordinate marketing initiatives with Sales, Product Marketing, Supplier Marketing, CRM, and Digital teams.
  • Support product quality directly or indirectly and carry out other duties assigned by management.

Reikalavimai

  • Bachelor’s degree in marketing, communications, business, or a related field.
  • At least 8 years of progressive marketing experience in marketing operations, integrated marketing, campaign management, analytics, or related areas.
  • At least 3 years leading and developing employees, including coaching, performance management, goal setting, employee development, and talent planning.
  • Experience managing multi-million-dollar marketing budgets or complex investment portfolios and connecting spending to revenue outcomes.
  • Experience leading integrated marketing plans across creative, CRM, digital, events, content, and sales enablement, working with supplier and product marketing teams.
  • Ability to build and manage marketing calendars, campaign workflows, operating processes, performance reporting, and cross-functional execution plans.
  • A track record of using data and analytics to improve marketing performance and deliver measurable revenue growth.
  • Experience leading or overseeing a creative team or in-house creative department.
  • Sound business judgment and decision-making skills.
  • Advanced analytical skills, including marketing attribution, KPI development, and performance dashboards.
  • Strong communication, presentation, stakeholder management, and vendor management skills.
  • Ability to work independently in a fast-paced environment with attention to detail, organizational discipline, and executive-level follow-through.
  • Creative leadership skills.
  • Ability to safely and successfully perform essential job functions in accordance with ADA, FMLA, and other federal, state, and local standards.
  • Must be authorized to work in the United States without sponsorship.

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