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EXL
EXL
Білікті жұмысшы визасының демеушісіДенсаулық сақтауЛогистикаСақтандыру
EXL — ұйымдарға операцияларын жетілдіруге және тиімдірек шешімдер қабылдауға көмектесу үшін деректерді, талдауды және технологияларды пайдаланатын бизнес-консалтинг және қызмет көрсету компаниясы. Оның жұмысы операцияларды басқаруды, шешімдер аналитикасын және цифрлық трансформацияны қамтиды. Компания денсаулық сақтау, сақтандыру, қаржы және логистика салаларындағы клиенттерге қолдау көрсету тәжірибесіне ие. EXL деректер ғылымын практикалық бизнес сараптамасымен ұштастырып, әр ұйымның мақсаттарына, операциялық моделіне және салалық ерекшеліктеріне бейімделген шешімдер әзірлейді.
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Компаниядағы жұмыс орындары

Associate Creative Director, Direct Response Marketing – EXL (Hybrid, United States)

EXL seeks an Associate Creative Director to lead AI-enabled direct-response campaigns across direct mail, digital, email, and integrated channels. The role guides concepts from audience insight and strategy through creative development, presentation, and execution.

USАмерика Құрама ШтаттарыNJНью-Джерси
95 000 $ – 130 000 $ / жыл
АраласТолық жұмыс күніЖетекшіҚажетті Тіл: ағылшын тіліАрт-директор

Сипаттама

  • Lead integrated campaign concepts spanning direct mail, digital, email, and multichannel marketing.
  • Turn client goals, audience insights, and performance targets into persuasive creative work.
  • Contribute to creative briefs, ideation sessions, and collaborative brainstorming.
  • Develop campaign themes, messaging frameworks, and creative approaches tied to brand and business goals.
  • Apply AI-enabled creative tools to develop, assess, iterate, and refine concepts, messaging, visual directions, and content variations while maintaining originality, accuracy, compliance, brand fit, and production readiness.
  • Write headlines, value propositions, offer positioning, direct-response copy, and campaign messaging.
  • Work with copywriters and subject matter experts to strengthen content and campaign performance.
  • Edit creative assets to maintain consistent voice, tone, and presentation.
  • Collaborate with designers and production teams to translate concepts into finished work.
  • Shape visual ideation, layout direction, and broader creative development.
  • Advise on design execution, user experience, and customer engagement.
  • Act as a subject matter expert on direct-mail creative strategy and best practices.
  • Create direct-mail concepts for acquisition, cross-sell, retention, and customer engagement programs.
  • Apply knowledge of direct-mail production, formats, postal requirements, personalization, and testing methods.
  • Partner with account, strategy, analytics, production, and project management teams.
  • Present creative concepts and recommendations to internal stakeholders and clients.
  • Assist the Creative Director with priorities across multiple projects and client accounts.
  • Maintain strategically sound, accurate, client-aligned creative across campaigns, channels, and touchpoints.
  • Take part in creative reviews and offer constructive feedback to colleagues.

Талаптар

  • Bachelor’s degree in marketing, communications, advertising, graphic design, journalism, or a related discipline.
  • At least five years of creative experience in an agency, direct marketing, financial services, fintech, banking, insurance, or comparable environment.
  • Track record of developing integrated marketing campaigns with substantial direct-mail responsibility.
  • Strong portfolio demonstrating concept development, campaign strategy, copywriting, and creative execution.
  • Practical experience with generative AI and other AI-enabled creative tools for ideation, copy and visual exploration, rapid prototyping, iteration, and execution-ready concept development.
  • Demonstrated ability to produce persuasive direct-response messaging.
  • Experience partnering with designers, writers, strategists, and production teams.
  • Strong communication and presentation abilities.
  • Ability to manage several projects in a fast-paced setting.
  • Preferred: direct-mail experience across acquisition, retention, loyalty, and cross-sell campaigns.
  • Preferred: background in financial services, banking, fintech, insurance, or another regulated industry.
  • Preferred: Adobe Creative Suite experience, including InDesign, Photoshop, and Illustrator.
  • Preferred: knowledge of testing methods, audience segmentation, personalization, and performance marketing.
  • Preferred: experience presenting creative concepts to executive stakeholders and clients.

Артықшылықтар

  • Bonus opportunity.
  • Benefits information is available through EXL’s careers and benefits resources.
  • Hybrid work arrangement.