Remote Business Development Manager, Australia
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Pace® Labs is a nationwide laboratory and professional services network supporting regulated industries through environmental testing, life-sciences contract development and manufacturing, contract research, and central laboratory services. Its work spans air, water, soil, PFAS, Legionella, VOC, metals, and radiochemistry testing; GMP analytical testing and formulation or clinical manufacturing support for pharmaceutical and biopharmaceutical organizations; and medical device testing with regulatory and compliance consulting. Pace® Labs also provides building-science support, instrument and cleanroom services, facility assistance, and emergency response for contamination and outbreak events.
VP of Marketing at Pace Labs
Lead enterprise marketing strategy for Pace Labs across analytical services, life sciences, and corporate initiatives. Drive growth through brand leadership, digital marketing, demand generation, and market intelligence.
Description
- Develop and execute an enterprise marketing strategy supporting Pace's growth objectives
- Build a unified market presence while preserving the value propositions of individual business units
- Lead brand strategy, market positioning, and customer engagement initiatives
- Advise executive leaders on market trends, customer needs, competitive conditions, and growth opportunities
- Set marketing priorities, investment plans, and performance measures
- Generate qualified leads and expand pipeline across business segments
- Partner with commercial leaders to improve acquisition, retention, and share-of-wallet growth
- Create customer segmentation strategies and targeted growth programs
- Launch account-based marketing, digital campaigns, nurturing programs, and content initiatives
- Maximize marketing investment efficiency and revenue contribution
- Manage the Pace brand across customer-facing channels
- Maintain consistent messaging, visual identity, and market positioning
- Develop thought leadership programs and oversee strategic communications
- Support executive visibility, speaking opportunities, industry events, and customer initiatives
- Direct enterprise digital marketing across websites, search, social media, automation, and analytics
- Improve engagement across the customer buying journey
- Apply data and analytics to strengthen campaign performance and customer experience
- Advance marketing technology platforms and capabilities
- Build a market intelligence function and convert insights into growth strategies
- Equip commercial teams with sales tools, customer intelligence, and value-based messaging
- Work with business leaders on new services, market expansion, and customer relationship growth
- Build and manage a high-performing marketing organization
- Develop talent, succession planning, and organizational capabilities
- Collaborate with Operations, Sales, Scientific Leadership, Human Resources, Finance, and corporate teams
- Support acquisitions, integration initiatives, and market expansion
- Participate in extended leadership and enterprise strategy discussions
Requirements
- Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field, or an equivalent combination of education, training, and experience
- At least 15 years of progressive marketing leadership experience
- Proven success building and leading marketing organizations in complex business-to-business settings
- Experience creating enterprise marketing strategies across multiple products, services, business units, or customer segments
- Track record of connecting marketing investment to measurable commercial results
- Experience partnering directly with senior leadership teams
- Experience leading digital marketing, marketing automation, customer analytics, and modern demand generation
- Strong executive presence
- Strong financial and business judgment
- Knowledge of enterprise marketing strategy, brand management, positioning, segmentation, demand generation, and customer lifecycle practices in complex business-to-business environments
- Knowledge of digital marketing, website management, search optimization, social media, marketing automation, customer analytics, and contemporary marketing technology
- Knowledge of market intelligence methods
- Knowledge of commercial enablement, including account-based marketing, customer nurturing, value-based messaging, and new-service launches
- Knowledge of financial planning, marketing investment analysis, performance measurement, and return-on-investment assessment
- Enterprise perspective and strategic vision
- Strong commercial and growth focus
- Customer-centered leadership approach
- Data-informed decision-making skills
- Ability to influence executives and manage stakeholders
- Change leadership and organizational development skills
- Strong communication and storytelling abilities
- Ability to combine strategic planning with execution
- Ability to work in an office environment
- Ability to operate standard office equipment and remain seated for extended periods
- Ability to lift and carry up to 10 pounds
- Vision sufficient to read printed materials and computer screens
- Hearing and speech sufficient for in-person and telephone communication
Benefits
- Competitive salary offerings
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement savings plan with employer match; employer matching contributions vest immediately
- Life insurance
- Disability coverage
- Voluntary benefits
- Paid holidays, sick leave, and vacation
- Health Savings Account (HSA)
- Wellness program
- Flexible spending accounts
- Tuition reimbursement
- Employee Assistance Program
- Parental leave
- Optional legal coverage
- Identity theft protection
- Flexible or hybrid work arrangements may be available
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