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Zanders is a financial performance consultancy serving C-suite leaders, corporate treasurers, and risk managers. Founded in 1994, the company advises organizations on treasury strategy, technology implementation, corporate finance, and financial and non-financial risk management. Its team of more than 300 employees works across ten global offices, combining advisory expertise with a suite of SaaS products designed to help clients manage liquidity and financial risk.
Senior Marketing Manager at Zanders (Hybrid, Netherlands)
Lead product marketing for Zanders’ treasury, risk and technology consulting services and software. Shape propositions, launches and sales enablement across international markets.
Description
- Set Zanders’ marketing strategy and convert it into an actionable plan spanning events, digital and content
- Lead and develop a marketing team of three to five people
- Own positioning and messaging for advisory propositions and software products
- Define ideal customer profiles, value propositions and competitive narratives
- Direct go-to-market planning for new propositions, product releases and market expansion
- Create launch plans and sales enablement programs
- Partner with Solutions product teams and business-line leaders to turn roadmaps and practice strategies into market-facing propositions
- Advise leadership and business lines on marketing investment using pipeline, campaign and channel data
- Manage the marketing budget, agency and vendor relationships, and marketing technology stack
- Establish and report marketing performance metrics
- Produce enablement assets such as narratives, battlecards, proposition one-pagers and case materials
- Set standards, frameworks and operating practices across the marketing function
- Adopt AI tools where they increase output without replacing professional judgment
- Represent marketing with partners and senior stakeholders
- Coach and support the marketing team
- Build a connected and inclusive marketing team across offices
- Support firm-wide initiatives outside the marketing function
Requirements
- Substantial product marketing experience in positioning, proposition development, go-to-market strategy and launches within professional services, SaaS or B2B technology
- Demonstrated success leading a marketing team, developing people and delivering measurable outcomes
- Experience establishing a new discipline or operating model and securing organisational adoption
- Credibility with senior commercial stakeholders and the ability to influence without formal authority
- Strong command of marketing performance data, with sound judgment when directing investment
- Excellent written and spoken English
- Editorial judgment that makes specialist subject matter commercially compelling
- Experience with treasury, risk management or financial services is valuable
- Experience marketing a combined portfolio of services and software is valuable
- Familiarity with HubSpot or a comparable marketing automation platform is valuable
- Experience working across multiple countries and languages is valuable
- Experience making pricing and packaging decisions with product management is valuable
- An additional European language is valuable
- A third-party pre-employment screening is part of the application process
- Commitment to maintaining high moral standards
Benefits
- Hybrid working model that combines office and remote work
- Allowance to support an ergonomic home-office setup
- Zanders bonus scheme
- Pension plan
- Generous holiday allowance
- Support for a healthy work-life balance
- High-performance laptop and iPhone
- Inclusive and collaborative team culture
- Cultural events
- Annual surprise trip to a European destination
- Social and recreational experiences
- Personal and professional development opportunities
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