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LifeStance Health
LifeStance Health
5,001 – 10,000 Employees
H1B Visa SponsorConsultingHealthcareInsurance
LifeStance Health provides mental health care through both in-person and telehealth appointments. Its network includes licensed psychiatrists, psychologists, therapists, and other clinicians who support people experiencing conditions such as anxiety, depression, and ADHD. Services include therapy, psychiatric evaluations, medication management, and psychological testing, with care plans tailored to individual needs. LifeStance Health operates across numerous states and accepts a broad range of insurance plans.
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Senior Manager, Content and Thought Leadership — LifeStance Health (Remote, US)

Lead LifeStance Health’s editorial strategy and thought leadership for its mental healthcare brand. Build governance, executive storytelling, and content programs guided by performance.

USUnited States
$130,000 – $160,000 / year
RemoteFull-timeSeniorEnglish RequiredContent Manager

Description

  • Shape LifeStance’s editorial system, setting the voice, storytelling direction, and content strategy across channels.
  • Set enterprise content pillars, audience priorities, editorial standards, tone, voice, and storytelling approach.
  • Create and manage a 12-month content strategy and a 90-day execution calendar.
  • Lead annual content planning and set a quarterly review schedule.
  • Maintain and update the editorial style guide.
  • Coordinate content priorities with marketing, PR, social, reputation, clinical, growth, business development, and internal teams.
  • Run editorial planning meetings and manage cross-functional content requests.
  • Recommend ways to adapt content for owned, earned, shared, paid, internal, and partner channels.
  • Uphold editorial voice and quality standards across channels and audiences.
  • Review content for strategic fit, brand voice, audience clarity, message consistency, and business alignment.
  • Work with clinical, legal, compliance, and communications teams to ensure content is accurate and responsible.
  • Set an enterprise thought leadership strategy that advances the brand, reputation, clinical expertise, business priorities, and category leadership.
  • Identify priority themes and audiences, along with opportunities to distinguish LifeStance’s thought leadership.
  • Turn expertise into external stories in partnership with clinical leaders, executives, PR, content, social, and marketing teams.
  • Develop thought leadership platforms for earned media, owned and sponsored content, speaking engagements, executive visibility, and clinician stories.
  • Maintain a pipeline of thought leadership topics, contributors, supporting evidence, and activation opportunities.
  • Partner on content and storytelling strategy with marketing, PR, clinical, operations, people and talent, business development, M&A, and executive stakeholders.
  • Turn enterprise priorities into relevant messaging, content plans, campaigns, and thought leadership opportunities for target audiences.
  • Align stakeholders on editorial priorities, timing, channel strategy, audience needs, and intended outcomes.
  • Create processes that strengthen collaboration and limit duplicated work.
  • Ensure content serves patient acquisition, clinician engagement, referral credibility, reputation, recruiting, business development, and internal alignment.
  • Set content KPIs, report on performance, and recommend measurement approaches.
  • Use performance data, audience insights, search behavior, reputation inputs, and stakeholder feedback to guide editorial decisions.
  • Increase content effectiveness, audience engagement, discoverability, reuse, and business contribution.
  • Report how content and thought leadership contribute to awareness, trust, engagement, reputation, and growth.

Requirements

  • At least seven years of progressive experience in content or editorial strategy, brand storytelling, communications, thought leadership, integrated marketing, or a related field.
  • Must be legally authorized to work in the United States.
  • Demonstrated awareness, inclusivity, sensitivity, humility, and experience working with people from diverse backgrounds.
  • Experience in healthcare, behavioral health, consumer health, or another regulated industry is strongly preferred.
  • Strong editorial judgment and experience developing content strategies, editorial calendars, voice standards, and governance models.
  • Excellent written, verbal, visual, and video communication skills.
  • Ability to turn complex clinical, business, and brand priorities into stories relevant to target audiences.
  • Experience collaborating across clinical, legal, compliance, PR, marketing, growth, social, reputation, business development, and executive teams.
  • Understanding of how content supports brand awareness, trust, reputation, discoverability, patient acquisition, clinician engagement, and enterprise growth.
  • Experience using data, audience insights, search behavior, and performance reports to shape content strategy.
  • Strong project management skills and ability to lead complex workstreams in a fast-paced, matrixed environment.
  • Bachelor’s degree required.
  • Ability to sit, stand, bend, talk, hear, walk, and lift or move objects weighing up to 25 pounds.
  • Vision abilities must include close, distance, color, peripheral, and depth perception, as well as the ability to adjust focus.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • AD&D insurance
  • Short- and long-term disability insurance
  • Life insurance
  • 401(k) retirement savings plan with employer match
  • Paid parental leave
  • Paid time off
  • Holiday pay
  • Employee Assistance Program
  • Reasonable accommodation for applicants and employees with disabilities

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