LifeStance Health zagotavlja storitve na področju duševnega zdravja v živo in prek telezdravstvenih obravnav. Njihova mreža vključuje licencirane psihiatre, psihologe, terapevte in druge klinične strokovnjake, ki podpirajo ljudi z motnjami, kot so anksioznost, depresija in ADHD. Storitve obsegajo terapijo, psihiatrične ocene, vodenje zdravljenja z zdravili in psihološko testiranje, načrti obravnave pa so prilagojeni individualnim potrebam. LifeStance Health deluje v številnih zveznih državah in sprejema številne zavarovalne načrte.
Senior Manager, Content and Thought Leadership — LifeStance Health (Remote, US)
Lead LifeStance Health’s editorial strategy and thought leadership for its mental healthcare brand. Build governance, executive storytelling, and content programs guided by performance.
Združene države Amerike130.000 $ – 160.000 $ / leto
Na daljavoPolni delovni časSeniorZahtevani Jezik: angleščinaVodja vsebinOpis
- Shape LifeStance’s editorial system, setting the voice, storytelling direction, and content strategy across channels.
- Set enterprise content pillars, audience priorities, editorial standards, tone, voice, and storytelling approach.
- Create and manage a 12-month content strategy and a 90-day execution calendar.
- Lead annual content planning and set a quarterly review schedule.
- Maintain and update the editorial style guide.
- Coordinate content priorities with marketing, PR, social, reputation, clinical, growth, business development, and internal teams.
- Run editorial planning meetings and manage cross-functional content requests.
- Recommend ways to adapt content for owned, earned, shared, paid, internal, and partner channels.
- Uphold editorial voice and quality standards across channels and audiences.
- Review content for strategic fit, brand voice, audience clarity, message consistency, and business alignment.
- Work with clinical, legal, compliance, and communications teams to ensure content is accurate and responsible.
- Set an enterprise thought leadership strategy that advances the brand, reputation, clinical expertise, business priorities, and category leadership.
- Identify priority themes and audiences, along with opportunities to distinguish LifeStance’s thought leadership.
- Turn expertise into external stories in partnership with clinical leaders, executives, PR, content, social, and marketing teams.
- Develop thought leadership platforms for earned media, owned and sponsored content, speaking engagements, executive visibility, and clinician stories.
- Maintain a pipeline of thought leadership topics, contributors, supporting evidence, and activation opportunities.
- Partner on content and storytelling strategy with marketing, PR, clinical, operations, people and talent, business development, M&A, and executive stakeholders.
- Turn enterprise priorities into relevant messaging, content plans, campaigns, and thought leadership opportunities for target audiences.
- Align stakeholders on editorial priorities, timing, channel strategy, audience needs, and intended outcomes.
- Create processes that strengthen collaboration and limit duplicated work.
- Ensure content serves patient acquisition, clinician engagement, referral credibility, reputation, recruiting, business development, and internal alignment.
- Set content KPIs, report on performance, and recommend measurement approaches.
- Use performance data, audience insights, search behavior, reputation inputs, and stakeholder feedback to guide editorial decisions.
- Increase content effectiveness, audience engagement, discoverability, reuse, and business contribution.
- Report how content and thought leadership contribute to awareness, trust, engagement, reputation, and growth.
Zahteve
- At least seven years of progressive experience in content or editorial strategy, brand storytelling, communications, thought leadership, integrated marketing, or a related field.
- Must be legally authorized to work in the United States.
- Demonstrated awareness, inclusivity, sensitivity, humility, and experience working with people from diverse backgrounds.
- Experience in healthcare, behavioral health, consumer health, or another regulated industry is strongly preferred.
- Strong editorial judgment and experience developing content strategies, editorial calendars, voice standards, and governance models.
- Excellent written, verbal, visual, and video communication skills.
- Ability to turn complex clinical, business, and brand priorities into stories relevant to target audiences.
- Experience collaborating across clinical, legal, compliance, PR, marketing, growth, social, reputation, business development, and executive teams.
- Understanding of how content supports brand awareness, trust, reputation, discoverability, patient acquisition, clinician engagement, and enterprise growth.
- Experience using data, audience insights, search behavior, and performance reports to shape content strategy.
- Strong project management skills and ability to lead complex workstreams in a fast-paced, matrixed environment.
- Bachelor’s degree required.
- Ability to sit, stand, bend, talk, hear, walk, and lift or move objects weighing up to 25 pounds.
- Vision abilities must include close, distance, color, peripheral, and depth perception, as well as the ability to adjust focus.
Ugodnosti
- Medical insurance
- Dental insurance
- Vision insurance
- AD&D insurance
- Short- and long-term disability insurance
- Life insurance
- 401(k) retirement savings plan with employer match
- Paid parental leave
- Paid time off
- Holiday pay
- Employee Assistance Program
- Reasonable accommodation for applicants and employees with disabilities