M-KOPA
M-KOPA
M-KOPA is a fintech company founded in 2011 that expands access to digital financial services for underbanked consumers across Africa. Operating in markets including Kenya, Uganda, Nigeria, and Ghana, the company combines data and IoT technology with flexible digital micropayments to help customers finance everyday essentials such as smartphones, electric motorcycles, solar power systems, digital loans, and health insurance. M-KOPA’s work spans fintech, healthcare, and logistics, with more than $1 billion in credit extended to 3 million customers.

Senior Content Lead

Lead brand storytelling and content for M-KOPA in Nigeria, shaping copy, campaigns, social media, and customer engagement. The role spans content strategy, creative collaboration, and audience growth.

Description

  • Set brand positioning for M-KOPA Nigeria.
  • Grow awareness, customer acquisition and engagement, and retention.
  • Shape and lead M-KOPA’s storytelling direction.
  • Find stories within the company, among customers, and in wider culture, then turn them into engaging content.
  • Write and polish on-brand copy for social media, campaigns, websites, blogs, and landing pages.
  • Keep M-KOPA’s brand voice consistent and authoritative.
  • Create captions and short-form content for multiple platforms.
  • Work with the design team to pair copy with visuals.
  • Produce talking-head videos.
  • Partner with content creators, designers, and video and motion specialists.
  • Research and write blog articles designed for readability, search visibility, and distribution.
  • Support content calendars and coordinate messaging across blogs, email, social media, and advertising.
  • Develop creative ideas for campaigns and launches.
  • Work with the marketing team on ideation, customer insights, and competitor research.
  • Track local and global creative trends, tools, and platform changes, especially on TikTok, Instagram, and YouTube.
  • Report to the Marketing Operations Manager.

Requirements

  • At least three years of demonstrable experience in a creative leadership or senior creative position.
  • An advertising or creative agency background is preferred.
  • Able to manage quick turnarounds, varied briefs, and high-pressure work.
  • Writes clear, engaging copy with a strong command of voice and tone.
  • Can develop headlines, hooks, and attention-grabbing formats for different platforms.
  • Strong understanding of Nigerian consumers and social media.
  • Strong knowledge of TikTok, Facebook, and WhatsApp.
  • Able to present creative concepts clearly to stakeholders without creative roles.
  • Must pass pre-employment checks covering criminal records, identity, academic qualifications, employment dates, and employer references.

Benefits

  • A range of professional development programs.
  • Coaching partnerships.
  • Training through on-the-job experience.
  • Family-friendly policies.
  • Well-being support.
  • Flexible work arrangements.
  • Equal opportunity and affirmative action employer.
  • Pre-employment background checks.

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