M-KOPA
M-KOPA
M-KOPA yra 2011 m. įkurta finansinių technologijų bendrovė, plečianti nepakankamai aptarnaujamų vartotojų prieigą prie skaitmeninių finansinių paslaugų visoje Afrikoje. Bendrovė veikia tokiose rinkose kaip Kenija, Uganda, Nigerija ir Gana, o duomenų bei daiktų interneto technologijas derina su lanksčiais skaitmeniniais mikromokėjimais, kad padėtų klientams finansuoti kasdienius poreikius, pavyzdžiui, išmaniuosius telefonus, elektrinius motociklus, saulės energijos sistemas, skaitmenines paskolas ir sveikatos draudimą. M-KOPA veikla apima finansines technologijas, sveikatos priežiūrą ir logistiką, o bendrovė trims milijonams klientų suteikė daugiau kaip 1 mlrd. JAV dolerių kreditų.

Senior Content Lead

Lead brand storytelling and content for M-KOPA in Nigeria, shaping copy, campaigns, social media, and customer engagement. The role spans content strategy, creative collaboration, and audience growth.

Aprašymas

  • Set brand positioning for M-KOPA Nigeria.
  • Grow awareness, customer acquisition and engagement, and retention.
  • Shape and lead M-KOPA’s storytelling direction.
  • Find stories within the company, among customers, and in wider culture, then turn them into engaging content.
  • Write and polish on-brand copy for social media, campaigns, websites, blogs, and landing pages.
  • Keep M-KOPA’s brand voice consistent and authoritative.
  • Create captions and short-form content for multiple platforms.
  • Work with the design team to pair copy with visuals.
  • Produce talking-head videos.
  • Partner with content creators, designers, and video and motion specialists.
  • Research and write blog articles designed for readability, search visibility, and distribution.
  • Support content calendars and coordinate messaging across blogs, email, social media, and advertising.
  • Develop creative ideas for campaigns and launches.
  • Work with the marketing team on ideation, customer insights, and competitor research.
  • Track local and global creative trends, tools, and platform changes, especially on TikTok, Instagram, and YouTube.
  • Report to the Marketing Operations Manager.

Reikalavimai

  • At least three years of demonstrable experience in a creative leadership or senior creative position.
  • An advertising or creative agency background is preferred.
  • Able to manage quick turnarounds, varied briefs, and high-pressure work.
  • Writes clear, engaging copy with a strong command of voice and tone.
  • Can develop headlines, hooks, and attention-grabbing formats for different platforms.
  • Strong understanding of Nigerian consumers and social media.
  • Strong knowledge of TikTok, Facebook, and WhatsApp.
  • Able to present creative concepts clearly to stakeholders without creative roles.
  • Must pass pre-employment checks covering criminal records, identity, academic qualifications, employment dates, and employer references.

Privalumai

  • A range of professional development programs.
  • Coaching partnerships.
  • Training through on-the-job experience.
  • Family-friendly policies.
  • Well-being support.
  • Flexible work arrangements.
  • Equal opportunity and affirmative action employer.
  • Pre-employment background checks.

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