Bose Corporation is a global audio equipment company focused on developing, manufacturing, and selling consumer and professional sound products. Its portfolio includes headphones, earbuds, speakers, home theater systems, portable PA equipment, and aviation headsets, with an emphasis on premium audio performance and noise-cancellation technology. Bose also operates direct-to-consumer online retail and provides related services such as protection plans, trade-in programs, repairs, and corporate gifting. Its work spans audio product development, manufacturing, retail, and customer support.
Senior Brand Manager, Bose Audio Products, Framingham MA Onsite
Lead brand strategy for Bose audio product franchises, from consumer positioning through launch and lifecycle planning. Shape cross-functional marketing across product development, research, engineering, and activation.
United States
Massachusetts
New York$103,600 – $142,450 / year
On-siteFull-timeSeniorLeadEnglish RequiredBrand ManagerDescription
- Manage and develop one or more Bose product franchises
- Set the consumer and marketing vision, franchise purpose, long-term direction, and consumer expression
- Unify new and existing products, software and feature updates, and marketing moments within a consistent franchise
- Lead annual and multiyear marketing planning
- Evaluate franchise health through business results, consumer insights, marketing performance, cultural trends, and competitive activity
- Act as the accountable marketing lead while managing trade-offs among partner teams
- Work with Product and Engineering to influence new product visions and decisions
- Convert consumer propositions into the experiences, capabilities, and evidence required to support them
- Collaborate with Consumer Research and Insights on learning priorities and opportunity identification
- Establish franchise and product positioning, target audiences, value propositions, supporting reasons, and product roles
- Own product naming strategy and create messaging hierarchies and frameworks
- Turn technology concepts into consumer-facing messaging and activation direction
- Set go-to-market foundations, launch vision, priority messages, proof points, barriers, and strategic objectives
- Create integrated go-to-market plans and strategic briefs
- Provide strategic leadership throughout planning and activation
- Direct activation from strategy through execution, offering guidance and feedback
Requirements
- At least seven years of experience in brand management, product marketing, brand strategy, integrated marketing, or a related field
- Experience in consumer technology, consumer electronics, or another complex consumer product category is preferred
- Track record of owning or co-leading a brand, product franchise, or category portfolio through product development, launches, and the complete product lifecycle
- Strong strategic marketing expertise
- Experience converting consumer, cultural, category, competitive, and business inputs into franchise strategies, positioning, consumer propositions, and go-to-market plans
- Strong consumer focus
- Experience applying qualitative and quantitative research
- Well-developed positioning and storytelling abilities
- Ability to distill complex product, technology, and consumer inputs into differentiated propositions, strategic narratives, and consumer stories
- Strong cross-functional leadership and influencing skills
- Ability to shape decisions and build alignment without direct authority
- Ability to work across brand, franchise, and product perspectives
- Sound judgment and decision-making skills
- Excellent written, verbal, and presentation communication
- Ability to create clear strategic and creative briefs and present recommendations effectively
- Ability to work through ambiguity, set priorities, and build clarity and momentum in a complex organization
Benefits
- Eligibility for bonus programs
- Comprehensive health and welfare coverage
- 401(k) retirement plan
- Exclusive wellbeing-focused employee perks
- Generous employee discount