Gen is a global consumer technology company operating across cybersecurity, digital privacy, identity protection, and financial wellness. Through brands such as Norton, Avast, LifeLock, and MoneyLion, it helps people protect their devices, identities, personal information, and finances. Its products include threat detection, breach response, online privacy tools, banking features, and embedded finance services through Engine. Gen also invests in AI-driven security and its Gen AI Foundry, focused on building trust for emerging AI applications. The company serves nearly 500 million users across more than 150 countries and has dual headquarters in Prague and Tempe.
Principal Product Designer, LifeLock — Gen (New York Hybrid)
Lead product design for LifeLock identity protection experiences across mobile, desktop, and web. Create transparent, trustworthy AI-powered products within Gen’s global cybersecurity and financial wellness platform.
Description
- Shape user-centered solutions across mobile, desktop, and web platforms
- Lead design work for LifeLock, Gen’s identity theft protection service
- Create experiences that help consumers identify fraud, safeguard personal information, and manage their digital identities
- Turn complex challenges and abstract concepts into refined, usable experiences aligned with customer needs and business objectives
- Oversee complete experience quality, from user flows and information architecture to interaction design and visual refinement
- Develop transparent, understandable, and trustworthy interactions for AI-enabled products
- Build reusable design patterns, standards, and frameworks
- Prototype and evaluate concepts such as AI-assisted task simplification and personalized experiences
- Partner closely with product, research, and engineering teams
- Connect design decisions to customer needs, business priorities, and AI capabilities
- Advocate for cohesive, accessible, human-centered, and high-quality design
- Exchange constructive feedback while maintaining a high standard of craft
Requirements
- At least eight years of experience in product design
- Most experience should involve launching mobile-first B2C products at scale
- Exceptional interaction and visual design ability
- Advanced capability in layout, navigation, information architecture, UI, motion, and micro-interactions
- Strategic systems thinking across user journeys and platforms
- Experience developing design systems, standards, and principles
- Deep command of the full product design process, including discovery, flows and information architecture, high-fidelity UI, prototyping, and implementation collaboration
- Strong usability judgment, user empathy, and data-informed decision-making
- Experience using contemporary design and prototyping tools
- Experience with data and experimentation, including qualitative research, analytics, and A/B testing
- Experience designing AI-powered workflows with transparency and user control
- Cybersecurity or financial services experience is helpful
- Experience building AI-driven features is a strong plus
- Ability to collaborate across time zones and cultures
- Include a portfolio link on the CV or application
- Ability to work from a Gen office at least three days each week
Benefits
- Flexible working arrangements
- Paid time off
- Competitive compensation
- Benefits and well-being programs
- 401(k) plan with company matching: Gen contributes 50% of the first 7% of eligible pay, up to $6,000 annually
- Health Savings Account contributions of $500–$1,500 annually, depending on coverage tier
- Health insurance plan options
- Disability insurance
- Life insurance
- Unlimited paid time off
- Wellness and fitness reimbursement of up to $375 annually
- Sustainable home improvement allowance of up to $500 annually
- Tuition and education reimbursement of up to $5,250 per calendar year
- Flexible hybrid working model