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Sun Life
Sun Life
H1B Visa SponsorConsultingFinanceHealthcare
Sun Life is a global financial services company headquartered in Toronto, Canada. Founded in 1865, it provides insurance, investment, financial advice, wealth, health, and asset management solutions for individuals, businesses, and institutions. Sun Life operates across North America, Asia, and Europe, combining financial services with health-focused offerings while emphasizing sustainability, diversity and inclusion, and community impact. Its broad business supports teams working across finance, healthcare, consulting, and related services.
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Marketing Content Specialist – Sun Life (Waterloo Hybrid)

Create audience-focused communications for Sun Life’s financial services business in a hybrid Waterloo role. Develop compliant content across email, web, social and print to support engagement, leads and client relationships.

CACanada
$62,000 – $93,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredContent Marketing Manager

Description

  • Translate marketing strategies and business goals into clear content strategies and creative concepts
  • Partner with designers, strategists and subject matter experts to shape messaging platforms and content
  • Develop audience-specific messages, proof points, tone and calls to action across channels and contexts
  • Produce relatable, concise and engaging communications that reflect Sun Life’s “relentlessly human” brand voice
  • Convert complex business, product and industry information into accurate, accessible and compliant communications
  • Support communications for sales teams and other field audiences
  • Lead content initiatives from initial brief through final delivery
  • Create and maintain creative briefs, content plans and workback schedules
  • Ensure content connects across the complete customer experience and wider content ecosystem
  • Apply audience feedback, performance data, insights and testing to refine content decisions
  • Serve as a content and creative subject-matter expert by challenging briefs and proposing alternatives
  • Collaborate with advisors, distribution leaders and Canadian internal partners to support marketing programs, leads, sales and client engagement

Requirements

  • Strong background in content development, copywriting, marketing or sales
  • Ability to simplify advanced industry, business and product concepts into engaging, relatable content
  • Creative problem-solving skills, with the ability to track digital trends, use audience insight and recommend content strategies
  • Experience developing content for advisors, wholesalers and end investors
  • Excellent organization, attention to detail and ability to manage multiple priorities at once
  • Adaptability when business and client priorities change
  • Strong interpersonal skills spanning consultation, influence, alignment-building, negotiation, trust-building and constructive guidance
  • Comfort using AI and other technology tools
  • Post-secondary education in marketing, journalism or communications, or relevant professional experience (preferred)
  • Three to five years of experience in marketing promotions, content development, content marketing, digital content or a related field, with strong copywriting experience (preferred)
  • Familiarity with financial services, wealth management and insurance concepts (preferred)
  • Experience producing organic and paid social, web and email content (preferred)
  • Strong understanding of social media platforms and their advertising capabilities (preferred)
  • Prior experience in insurance or financial services (preferred)

Benefits

  • Hybrid working arrangement combining office and virtual work
  • Flexible benefits available from the start of employment for employees and their families
  • Pension, stock and savings programs
  • Performance-based incentive plans for eligible employees
  • Workplace accommodation support for persons with disabilities
  • Opportunities for continuous improvement and digital enterprise experience

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