Signal & Strand
Signal & Strand
11 – 50 Employees
B2BHR TechRecruitment
Signal & Strand is a people operations firm serving organizations across recruitment, HR technology, and B2B services. Its work combines contingent recruiting and Recruiting-as-a-Service (RaaS) with Workday managed services, helping teams identify suitable candidates, strengthen HR systems, and maintain reliable support after implementation. With more than 25 years of experience, the firm partners with HR and business leaders on practical, long-term workforce and people-operations needs.

Director of Product Marketing

Lead global product marketing strategy, messaging, budgets, and launches for a consumer electronics technology company. Build a senior team and optimize go-to-market investment for measurable returns.

Description

  • Set the global product marketing strategy across the portfolio
  • Create governance that supports consistent, clear, disciplined decisions
  • Own global product narratives and messaging architecture
  • Lead the global go-to-market framework for new products and major line extensions
  • Manage launch budgets and investment decisions
  • Align launch investment with consumer journeys alongside Growth/Revenue and Brand teams
  • Assess and approve launch plans for scale and return on investment
  • Use consumer and competitive insights to develop differentiated positioning
  • Shape value propositions that combine emotional and functional benefits
  • Work strategically with Product, Brand, Growth, and Regional teams
  • Coordinate through a dotted-line relationship with regional commercial leadership
  • Build and manage a senior global product marketing organization
  • Develop scalable processes with clear ownership
  • Set and manage launch KPIs and OKRs
  • Assess launch performance against investment and results

Requirements

  • At least 12 years of product marketing experience, ideally in global technology or consumer electronics manufacturing
  • Experience managing or overseeing product launch budgets
  • Strong knowledge of eCommerce, including Amazon
  • Demonstrated ability to influence senior stakeholders
  • Background building and leading senior teams

Benefits

  • Performance-based bonus tied to level and experience
  • Hybrid working arrangement
  • Regular collaboration from the office
  • Travel when required

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