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Director of Product Marketing
Lead global product marketing strategy, messaging, budgets, and launches for a consumer electronics technology company. Build a senior team and optimize go-to-market investment for measurable returns.
संयुक्त राज्य
कैलिफ़ोर्निया$1,75,000 – $2,00,000 / वर्ष
हाइब्रिडपूर्णकालिकलीडआवश्यक भाषा: अंग्रेज़ीउत्पाद विपणनविवरण
- Set the global product marketing strategy across the portfolio
- Create governance that supports consistent, clear, disciplined decisions
- Own global product narratives and messaging architecture
- Lead the global go-to-market framework for new products and major line extensions
- Manage launch budgets and investment decisions
- Align launch investment with consumer journeys alongside Growth/Revenue and Brand teams
- Assess and approve launch plans for scale and return on investment
- Use consumer and competitive insights to develop differentiated positioning
- Shape value propositions that combine emotional and functional benefits
- Work strategically with Product, Brand, Growth, and Regional teams
- Coordinate through a dotted-line relationship with regional commercial leadership
- Build and manage a senior global product marketing organization
- Develop scalable processes with clear ownership
- Set and manage launch KPIs and OKRs
- Assess launch performance against investment and results
आवश्यकताएँ
- At least 12 years of product marketing experience, ideally in global technology or consumer electronics manufacturing
- Experience managing or overseeing product launch budgets
- Strong knowledge of eCommerce, including Amazon
- Demonstrated ability to influence senior stakeholders
- Background building and leading senior teams
लाभ
- Performance-based bonus tied to level and experience
- Hybrid working arrangement
- Regular collaboration from the office
- Travel when required
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