Signal & Strand
Signal & Strand
11 – 50 Angajați
B2BRecrutareTehnologie HR
Signal & Strand este o firmă specializată în operațiuni de personal, care deservește organizații din domeniile recrutării, tehnologiei pentru resurse umane și serviciilor B2B. Activitatea sa combină recrutarea contingentă și Recruiting-as-a-Service (RaaS) cu servicii administrate Workday, ajutând echipele să identifice candidați potriviți, să își consolideze sistemele de resurse umane și să mențină un sprijin de încredere după implementare. Cu peste 25 de ani de experiență, firma colaborează cu lideri din resurse umane și din mediul de afaceri pentru a răspunde nevoilor practice și pe termen lung legate de forța de muncă și operațiunile de personal.

Director of Product Marketing

Lead global product marketing strategy, messaging, budgets, and launches for a consumer electronics technology company. Build a senior team and optimize go-to-market investment for measurable returns.

Descriere

  • Set the global product marketing strategy across the portfolio
  • Create governance that supports consistent, clear, disciplined decisions
  • Own global product narratives and messaging architecture
  • Lead the global go-to-market framework for new products and major line extensions
  • Manage launch budgets and investment decisions
  • Align launch investment with consumer journeys alongside Growth/Revenue and Brand teams
  • Assess and approve launch plans for scale and return on investment
  • Use consumer and competitive insights to develop differentiated positioning
  • Shape value propositions that combine emotional and functional benefits
  • Work strategically with Product, Brand, Growth, and Regional teams
  • Coordinate through a dotted-line relationship with regional commercial leadership
  • Build and manage a senior global product marketing organization
  • Develop scalable processes with clear ownership
  • Set and manage launch KPIs and OKRs
  • Assess launch performance against investment and results

Cerințe

  • At least 12 years of product marketing experience, ideally in global technology or consumer electronics manufacturing
  • Experience managing or overseeing product launch budgets
  • Strong knowledge of eCommerce, including Amazon
  • Demonstrated ability to influence senior stakeholders
  • Background building and leading senior teams

Beneficii

  • Performance-based bonus tied to level and experience
  • Hybrid working arrangement
  • Regular collaboration from the office
  • Travel when required

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