Cyera
Cyera
Cyera je podjetje za varnost poslovnih podatkov, ki organizacijam pomaga odkrivati, razumeti in varovati njihove podatke. Njegova platforma zagotavlja pregled nad tem, katere podatke podjetje hrani, kje se nahajajo in kdo lahko dostopa do njih, s čimer ekipam pomaga prepoznati varnostna tveganja in tveganja, povezana s skladnostjo. Ponudba podjetja Cyera vključuje module platforme za varnost podatkov, preprečevanje izgube podatkov, upravljanje identitet in dostopa ter pripravljenost na kršitve varnosti podatkov. Podjetje sodeluje z organizacijami na področju zdravstva, svetovanja in logistike ter podpira bolj informirano varovanje podatkov in upravljanje tveganj.

Senior Director of Storytelling and Brand Strategy

Shape Cyera’s data security brand and bring its security offerings together through a clear, distinctive narrative. Lead content, social, campaigns, and brand measurement for the cloud data security company.

Opis

  • Set and refine Cyera’s brand purpose, positioning, narrative, and voice.
  • Unify Data Security, Agent Security, and Identity Security through a platform-wide story.
  • Turn original research and data into a distinctive point of view with Research teams.
  • Lead the Brand Content and Social storytelling teams.
  • Establish storytelling principles, frameworks, editorial standards, strategy, formats, channels, and cadence.
  • Experiment with formats and distribution methods, then expand those that work.
  • Partner with Creative, Design Studio, Integrated Marketing, and Communications on campaigns, launches, events, and executive communications.
  • Give briefs and feedback that keep the brand consistent.
  • Help senior leaders shape narratives for keynotes, media, and other important moments.
  • Create a scalable framework for activating the brand inside and outside the company.
  • Equip employees, partners, and teams with brand tools, guidelines, and training.
  • Develop a system to measure brand health and business impact.
  • Own awareness, consideration, recall, and sentiment metrics.
  • Use brand tracking, audience insights, and content performance to refine strategy.
  • Partner with Demand Gen and Analytics to assess the brand’s impact on business and pipeline.
  • Report to the VP of Corporate Marketing and contribute as a senior leader on the corporate marketing team.

Zahteve

  • Bring 12–15 years of experience in brand strategy, brand marketing, content strategy, or editorial leadership.
  • B2B technology or category-defining brand experience is a plus.
  • Have defined a brand platform or positioning that changed how a company was perceived and helped it win.
  • Demonstrate exceptional storytelling, writing, editing, and narrative-shaping skills.
  • Have led content and social teams and established standards they follow.
  • Be skilled at turning research and data into a distinctive point of view.
  • Bring enterprise brand experience and the ability to make a technical brand feel human and memorable while retaining credibility with CISOs and boards.
  • Use AI tools fluently in strategy and storytelling.
  • Build strong relationships across marketing, sales, product, research, and executive teams.
  • Have people leadership experience, including hiring, coaching, and developing senior talent.
  • Work in keeping with Cyera’s principles: push boundaries, take ownership and act, and elevate together.
  • Lead in keeping with Cyera’s approach: model, coach, and care.

Ugodnosti

  • Remote work availability
  • Reimbursement for home office setup
  • Unlimited paid time off
  • Paid holidays and sick leave
  • Health, vision, and dental insurance
  • Life insurance and short- and long-term disability insurance
  • Potential merit increases based on individual or company performance, time in role, and other discretionary factors

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Odpri