Radio-Canada este radiodifuzorul public național al Canadei și una dintre cele mai mari instituții culturale ale țării. Operațiunile sale din domeniul media și al telecomunicațiilor acoperă o gamă largă de servicii radio și de televiziune, precum și oferte online și prin satelit, care fac programele sale accesibile canadienilor din întreaga țară. Organizația reunește echipe care lucrează în mass-media publică, radiodifuziune, servicii digitale și tehnologii de comunicații conexe.
Senior Communications and Marketing Specialist – Whitehorse (Hybrid)
Lead communications and marketing initiatives that expand CBC’s reach among younger and diverse audiences across Northern Canada. Develop integrated campaigns, social media strategies and community engagement programs in Whitehorse.
Descriere
- Drive strategic initiatives that strengthen CBC’s relationships with younger and diverse audiences
- Develop approaches for finding and engaging new audiences online and in local communities
- Lead community engagement programs throughout Northern Canada
- Partner with community organizations and editorial teams on station initiatives, outreach, events and stakeholder relations
- Plan, deliver and evaluate integrated marketing programs for CBC brands, programming and initiatives across digital, social, radio and television
- Work with cross-functional teams to build campaigns that attract priority audiences and encourage participation
- Create social media strategies that strengthen community ties and promote campaigns and events
- Design targeted digital experiences that increase audience interaction with the brand
- Prepare campaign performance reports and document key insights
- Coordinate with CBC marketing communications teams on national campaigns and priorities while upholding editorial goals and journalism standards
- Build and maintain relationships with internal and external partners, community members, organizations and suppliers
- Report to the Manager of Communications, Marketing and Brand for the North
Cerințe
- Post-secondary education in communications, public relations or marketing, or an equivalent combination of education, training and experience
- At least five years of experience in communications, public relations and/or marketing
- Strong ties to Northern communities, with experience developing strategies for new, younger and more diverse audiences
- Excellent writing, editing and proofreading abilities
- Practical knowledge of communications and marketing materials and methods
- Strong organizational and time-management skills
- Ability to manage multiple projects under tight deadlines while maintaining accuracy
- Experience planning and coordinating in-person and virtual events, including critical paths, run-of-show plans and briefing materials
- Understanding of budget administration
- Demonstrated public-speaking and networking abilities
- Advanced social media marketing skills and knowledge of digital and social trends
- Proven ability to film, edit and publish social media content in line with brand guidelines
- Experience delivering social media strategies and campaigns and managing business accounts
- Ability to use research findings to inform marketing decisions
- Experience using Google Suite applications, including Docs, Drive, Sheets, Slides, Calendar and Meet
- Experience with Dash Social or comparable social media management tools
- Experience using video-editing software to create, edit and caption social media content
- Willingness to work evenings, weekends and holidays, including shifts, when required
- Availability for short trips throughout the team’s region
- A valid driver’s licence and acceptable driving history are considered assets
- Knowledge of languages besides English, especially an Indigenous language, is considered an asset
- Demonstrated knowledge of and connection to Indigenous cultures, communities and Northern Canada
- Willingness to complete skills and knowledge assessments
- Successful applicants must complete a required criminal record check and may be asked to complete additional background checks
Beneficii
- Permanent position
- Hybrid work and telework arrangement
- Equal-opportunity and inclusive workplace
- Recruitment accommodation support
- Professional development opportunity through skills and knowledge assessments
- Employer-led background screening process