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GiveDirectly
GiveDirectly
501 – 1.000 Angajați
Sponsor pentru viza H1BCaritateImpact socialNonprofit
GiveDirectly este o organizație nonprofit axată pe reducerea sărăciei extreme prin transferuri de numerar necondiționate. Oferă sprijin financiar direct persoanelor care trăiesc cu mai puțin de 2,15 dolari pe zi, adesea prin intermediul banilor mobili, astfel încât beneficiarii să poată decide cum să își acopere cel mai bine nevoile. Modelul de donații directe al organizației a fost analizat prin cercetări ample și este aplicat în țări precum Bangladesh, Kenya și Statele Unite. GiveDirectly reuneste donațiile caritabile, tehnologia și cercetarea privind impactul social pentru a furniza ajutor cu mai puțini intermediari tradiționali.
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Locurile de muncă ale companiei

Growth Manager, Paid Media — GiveDirectly, Remote United States

Lead paid media, attribution, and donor acquisition for GiveDirectly’s global cash-transfer programs. Expand one-time and recurring giving through digital and upper-funnel channels.

GBRegatul UnitKEKenyaUSStatele Unite ale Americii
99.940 $ / an
RemoteNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăMarketing de performanță
TableauWordPress

Descriere

  • Lead paid acquisition for Individual Giving across Meta, Google, YouTube, TikTok, and emerging platforms
  • Partner with the VP of Marketing on upper-funnel media buys across newsletters, podcasts, out-of-home, and connected TV
  • Manage the full paid media lifecycle, from contract negotiation and ad development to documentation, campaign launch, and performance tracking
  • Create tracking and attribution systems that support growth in one-time and monthly donations
  • Shape and deliver paid digital fundraising strategies that attract donors, increase revenue, and strengthen long-term supporter value
  • Manage and improve top-of-funnel brand advertising and paid media investments
  • Track spend, pacing, cost per acquisition, and conversions, shifting budgets according to results
  • Run ongoing tests across audiences, creative, messaging, channels, landing pages, and donation experiences
  • Advise the Director of Individual Giving and VP of Marketing on budget distribution
  • Improve the digital supporter journey across landing pages, donation forms, email, and CRM channels
  • Evaluate acquisition, conversion, revenue, and retention performance by audience segment
  • Implement paid-channel attribution and UTM tracking standards
  • Create and maintain dashboards that combine campaign, website, and CRM data
  • Build channel-level forecasts for cost per acquisition and revenue
  • Provide senior management with bi-weekly budget and paid campaign performance reports
  • Coordinate with Brand and Marketing partners to deliver integrated campaigns

Cerințe

  • At least 3–5 years of growth or performance marketing experience with demonstrated success managing paid media against conversion or revenue goals
  • Hands-on experience with Meta, Google, YouTube, and emerging advertising platforms
  • Experience overseeing an annual paid media budget of at least US$5 million
  • Strong command of performance measurement and data-informed budget allocation
  • Experience planning multivariable tests across creative, audiences, messaging, and landing pages
  • Clear, concise, and effective written communication skills
  • Ability to direct ad creative from initial concept and drafting through launch
  • Experience with graphic design or strong visual judgment, including familiarity with Figma or Canva
  • Ability to collaborate effectively with Brand and Marketing teams
  • Alignment with GiveDirectly’s values, with demonstrated emotional intelligence, problem solving, project management, follow-through, and commitment to inclusion
  • Experience implementing tracking and attribution and preparing detailed reports for senior leadership
  • Availability to overlap with an East Africa timezone for at least three hours
  • Ability to travel approximately one to two times per year to a country of operation
  • Nonprofit experience is helpful but not required
  • Familiarity with WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs, or comparable tools is a bonus
  • Experience running paid advertising for a similarly sized nonprofit or working at an agency serving nonprofits is a bonus
  • GiveDirectly cannot sponsor or assume sponsorship of U.S. or U.K. employment visas

Beneficii

  • 10% target-performance bonus
  • Annual benefits stipend of $21,393 in the United States, £2,760 in the United Kingdom, or $8,454 in Kenya
  • Fully remote work arrangement
  • Opportunities for professional development
  • Team retreats or field visits approximately one to two times per year
  • $500 referral reward for a Manager-level hire when the referred candidate joins
  • Reasonable accommodations for the application and interview process and for essential job responsibilities

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