Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
Fashion Paid Advertising Strategist (Remote, Argentina)
Lead paid social and search campaigns for Power Digital’s eCommerce and lead-generation clients. Manage optimization, budgets, reporting, and client performance as part of an AI-native growth firm.
Descriere
- Direct the execution, performance, and growth of paid advertising campaigns across an assigned client portfolio.
- Align campaign activity with each client’s broader business objectives.
- Partner with account leadership to shape and refine service strategy across the wider media mix.
- Manage reporting, optimization, client communications, keyword research, ad copy, bid adjustments, and ongoing campaign operations.
- Deliver performance marketing through paid social and native media platforms.
- Oversee campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
- Develop and launch campaigns across channels, coordinating production with Specialists when needed.
- Lead optimization efforts to improve results against defined goals.
- Manage client budgets and recommend budget adjustments.
- Keep internal teams informed about performance, strategy, recommendations, deliverables, and action items.
- Deliver weekly client updates with performance analysis and forward-looking recommendations.
- Own performance reporting and communicate campaign strategy.
- Prepare performance reports and presentations.
- Use data to explain results to clients and stakeholders, including clear next steps.
- Apply AI technologies to improve and streamline business processes.
- Use Power Digital’s Nova ecosystem for departmental work.
- Track KPIs including $9.5k team-member EBITDA, client churn below 10%, and a portfolio of 5–7 accounts.
Cerințe
- Advanced spoken and written English proficiency is required.
- 2–3 years of digital marketing experience.
- 1–2 years of experience working in an agency environment.
- At least 2 years of direct-response marketing experience in eCommerce, lead generation, or B2B.
- At least 2 years of experience using Meta Ads for direct-response campaigns.
- At least 2 years of hands-on search engine marketing experience.
- Experience developing and optimizing campaigns, including bid management, keyword research, and ad copy creation.
- Substantial campaign management experience in one or more of Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
- Proficiency with Google and Microsoft Office suites.
- Proficiency with Google Analytics.
- Strong understanding of full-funnel marketing and the role of paid media within the funnel.
- Strong written and verbal communication abilities.
- Strong organizational and project management skills.
- Self-motivated and highly driven to achieve results.
- Excellent interpersonal skills.
- Strong work ethic and the ability to learn quickly and work independently.
Beneficii
- Equal opportunity employer.
- People-first culture committed to diversity and inclusion.
- Opportunity to build a lasting relationship with a growing company.
- No application, processing, or training fees.