Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.
Fashion Paid Advertising Strategist (Remote, Argentina)
Lead paid social and search campaigns for Power Digital’s eCommerce and lead-generation clients. Manage optimization, budgets, reporting, and client performance as part of an AI-native growth firm.
Description
- Direct the execution, performance, and growth of paid advertising campaigns across an assigned client portfolio.
- Align campaign activity with each client’s broader business objectives.
- Partner with account leadership to shape and refine service strategy across the wider media mix.
- Manage reporting, optimization, client communications, keyword research, ad copy, bid adjustments, and ongoing campaign operations.
- Deliver performance marketing through paid social and native media platforms.
- Oversee campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
- Develop and launch campaigns across channels, coordinating production with Specialists when needed.
- Lead optimization efforts to improve results against defined goals.
- Manage client budgets and recommend budget adjustments.
- Keep internal teams informed about performance, strategy, recommendations, deliverables, and action items.
- Deliver weekly client updates with performance analysis and forward-looking recommendations.
- Own performance reporting and communicate campaign strategy.
- Prepare performance reports and presentations.
- Use data to explain results to clients and stakeholders, including clear next steps.
- Apply AI technologies to improve and streamline business processes.
- Use Power Digital’s Nova ecosystem for departmental work.
- Track KPIs including $9.5k team-member EBITDA, client churn below 10%, and a portfolio of 5–7 accounts.
Requirements
- Advanced spoken and written English proficiency is required.
- 2–3 years of digital marketing experience.
- 1–2 years of experience working in an agency environment.
- At least 2 years of direct-response marketing experience in eCommerce, lead generation, or B2B.
- At least 2 years of experience using Meta Ads for direct-response campaigns.
- At least 2 years of hands-on search engine marketing experience.
- Experience developing and optimizing campaigns, including bid management, keyword research, and ad copy creation.
- Substantial campaign management experience in one or more of Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
- Proficiency with Google and Microsoft Office suites.
- Proficiency with Google Analytics.
- Strong understanding of full-funnel marketing and the role of paid media within the funnel.
- Strong written and verbal communication abilities.
- Strong organizational and project management skills.
- Self-motivated and highly driven to achieve results.
- Excellent interpersonal skills.
- Strong work ethic and the ability to learn quickly and work independently.
Benefits
- Equal opportunity employer.
- People-first culture committed to diversity and inclusion.
- Opportunity to build a lasting relationship with a growing company.
- No application, processing, or training fees.