Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
Director of Events and Experiential Marketing – Remote, United States
Lead Power Digital’s B2B events and experiential marketing strategy, from flagship activations to executive experiences. Own budgets, partners, delivery, and performance measurement tied to commercial objectives.
Descriere
- Lead the strategy and complete delivery of Power Digital’s flagship event presence
- Set event goals, target audiences, activation concepts, investment levels, and success measures with the VP of Marketing and CMO
- Develop an annual mix of executive dinners, client and prospect events, community gatherings, and creative micro-events in priority markets
- Oversee sponsorship assessment and negotiation, budgets, venues, suppliers, production, invitations, attendee experience, travel, logistics, merchandise, run-of-show planning, and post-event engagement
- Equip Power Digital leaders with briefing documents, speaking preparation, schedules, and on-site support
- Partner with Partnerships, Marketing, and Sales to align events with priority audiences, accounts, partners, campaigns, and commercial objectives
- Use AI tools to improve event planning, research, personalization, operational processes, and post-event analysis
- Create scalable playbooks, schedules, measurement systems, and post-event reports
- Monitor event results, attendance, engagement, spending, execution standards, and lessons learned
- Establish and continually improve Power Digital’s annual events and experiential marketing strategy
- Design memorable activations and develop a scalable micro-event program
- Handle other applicable or related responsibilities as assigned
Cerințe
- At least six years of experience leading B2B events, experiential marketing, field marketing, or a closely related discipline, including ownership of complex in-person programs
- Demonstrated ability to take events from strategic planning through on-site delivery, including budgets, sponsorships, vendors, production, executive involvement, and post-event measurement
- Strong understanding of the marketing, advertising, commerce, technology, or a related business ecosystem
- Outstanding project management and organizational capabilities
- Sound creative judgment and an openness to testing unconventional concepts
- Clear, assured communication skills and strong executive presence
- Ability to influence stakeholders, negotiate with external parties, and prepare senior leaders for high-visibility engagements
- Strong personal ownership and dependable execution
- Willingness to travel regularly and contribute hands-on before, during, and after events
- Legally authorized to work in the United States
Beneficii
- Choice of fully remote, office-based, or hybrid work arrangements for individuals legally authorized to work in the United States
- Equal Opportunity Employer