Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.
Director of Events and Experiential Marketing – Remote, United States
Lead Power Digital’s B2B events and experiential marketing strategy, from flagship activations to executive experiences. Own budgets, partners, delivery, and performance measurement tied to commercial objectives.
Description
- Lead the strategy and complete delivery of Power Digital’s flagship event presence
- Set event goals, target audiences, activation concepts, investment levels, and success measures with the VP of Marketing and CMO
- Develop an annual mix of executive dinners, client and prospect events, community gatherings, and creative micro-events in priority markets
- Oversee sponsorship assessment and negotiation, budgets, venues, suppliers, production, invitations, attendee experience, travel, logistics, merchandise, run-of-show planning, and post-event engagement
- Equip Power Digital leaders with briefing documents, speaking preparation, schedules, and on-site support
- Partner with Partnerships, Marketing, and Sales to align events with priority audiences, accounts, partners, campaigns, and commercial objectives
- Use AI tools to improve event planning, research, personalization, operational processes, and post-event analysis
- Create scalable playbooks, schedules, measurement systems, and post-event reports
- Monitor event results, attendance, engagement, spending, execution standards, and lessons learned
- Establish and continually improve Power Digital’s annual events and experiential marketing strategy
- Design memorable activations and develop a scalable micro-event program
- Handle other applicable or related responsibilities as assigned
Requirements
- At least six years of experience leading B2B events, experiential marketing, field marketing, or a closely related discipline, including ownership of complex in-person programs
- Demonstrated ability to take events from strategic planning through on-site delivery, including budgets, sponsorships, vendors, production, executive involvement, and post-event measurement
- Strong understanding of the marketing, advertising, commerce, technology, or a related business ecosystem
- Outstanding project management and organizational capabilities
- Sound creative judgment and an openness to testing unconventional concepts
- Clear, assured communication skills and strong executive presence
- Ability to influence stakeholders, negotiate with external parties, and prepare senior leaders for high-visibility engagements
- Strong personal ownership and dependable execution
- Willingness to travel regularly and contribute hands-on before, during, and after events
- Legally authorized to work in the United States
Benefits
- Choice of fully remote, office-based, or hybrid work arrangements for individuals legally authorized to work in the United States
- Equal Opportunity Employer