Odd Bunch
Odd Bunch
Odd Bunch este o companie de produse alimentare și comerț electronic care vinde direct consumatorilor și are la bază un serviciu pe bază de abonament pentru livrarea de produse agricole. Compania colaborează cu ferme, sere și distribuitori pentru a procura fructe și legume cu imperfecțiuni estetice, precum și produse excedentare, apoi le ambalează în cutii săptămânale pentru gospodării. Clienții pot alege dintre diferite dimensiuni de cutii, pot primi produse înlocuitoare și își pot gestiona abonamentele după cum este necesar. Deservind regiuni precum sud-vestul provinciei Ontario și zona Lower Mainland din Columbia Britanică, Odd Bunch conectează consumatorii cu produse de calitate de fermă la prețuri reduse, contribuind în același timp la redirecționarea alimentelor comestibile pentru a evita risipa.

Affiliate Partnerships Manager — Canada (Remote)

Lead creator-led customer acquisition for Odd Bunch’s subscription produce business. Grow affiliate revenue, TikTok Shop, strategic partnerships, and offline activations across Canada and the United States.

Descriere

  • Own affiliate revenue performance, CPA controls, payback periods, and LTV goals
  • Optimize the channel through contribution margin and LTV:CAC analysis, cohort retention insights, and spend reallocation
  • Direct the affiliate and partnerships program across all three markets
  • Oversee creator discovery, platform operations, gifting, PR, and partner development
  • Lead US expansion with an emphasis on TikTok and TikTok Shop
  • Develop the full creator journey from customer participation through top-tier creator status
  • Increase onboarding capacity and strengthen the mid-tail creator network
  • Create whitelisting processes and creator-asset pipelines for paid social campaigns
  • Evaluate blended CAC alongside affiliate revenue to understand total acquisition impact
  • Use creators for product seeding and cross-selling, including the Pantry product line
  • Lead sampling programs, farmers markets, festivals, community events, pop-ups, retail activations, creator trips, and creator-house initiatives
  • Develop and validate scalable creator compensation structures while negotiating rate cards
  • Manage the affiliate technology stack and conduct holdout and geographic tests to measure incrementality
  • Lead the affiliate team while maintaining an individual contributor workload
  • Prepare weekly and bi-weekly leadership reports grounded in data, insights, and recommendations
  • Strengthen high-performing creator relationships and manage concentration risk proactively

Cerințe

  • Five to ten years of affiliate, influencer, or partnerships marketing experience with direct revenue ownership
  • Direct-to-consumer or e-commerce CPG experience preferred
  • Demonstrated experience building or rebuilding a marketing program
  • Working knowledge of CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and cohort retention
  • Experience launching in the United States and strong TikTok Shop strategy expertise preferred
  • Background running offline activations and creator trips
  • Experience using creators to launch or expand a secondary product line
  • Experience managing or closely coaching marketers
  • Strong stakeholder communication skills and the ability to present data-backed recommendations to leadership
  • Proficiency with Upfluence, AWIN, Impact, Roster, Triple Whale, or comparable platforms
  • Willingness to incorporate AI and automation into day-to-day workflows
  • Reliable ownership from commitment through delivery, with early risk escalation and a willingness to stop ineffective work

Beneficii

  • Complimentary grocery plan
  • Performance bonus paid twice yearly and linked to company and individual goals
  • Health coverage available after three months
  • RRSP access after twelve months
  • Twenty days of paid time off
  • Fully remote work within Canada with flexible hours
  • Significant opportunities for career progression

Locuri de muncă similare