GEHA Health — федералдық қызметкерлерге, зейнеткерлерге және олардың отбасыларына қызмет көрсететін медициналық сақтандыру қауымдастығы. 1937 жылы пошта қызметкерлері құрған ұйым FEHB және PSHB бағдарламалары арқылы медициналық және стоматологиялық сақтандыруды, сондай-ақ Medicare Advantage, рецепт бойынша берілетін дәрі-дәрмек, көру қабілетін қорғау, сауықтыру және телемедицина қызметтерін ұсынады. GEHA Health бүкіл ел бойынша жұмыс істейтін медициналық қызмет көрсетушілер желісі арқылы мүшелерін қолдайды және сақтандыру ауқымы мен мүшелер тәжірибесін жақсарту үшін пайданы қайта инвестициялауға басымдық береді.
Digital Marketing Channel Specialist Remote United States
Manage GEHA Health’s website, email, social media, and analytics channels in a remote U.S. digital marketing role. Improve campaign performance through reporting, competitive analysis, data governance, and actionable insights.
Сипаттама
- Support Digital Channels and Growth team objectives.
- Manage and maintain website content across GEHA Health sites using Sitecore CMS.
- Create and deploy email campaigns with Salesforce Marketing Cloud.
- Publish social media content through Sprout Social and native platform tools.
- Perform quality assurance for website content.
- Monitor goals across company websites and social media platforms.
- Evaluate website metrics, user behavior, and conversion rates.
- Assess social traffic, engagement, sentiment, and competitor performance.
- Review email, mailing-list, on-site, and other conversion performance.
- Help prepare recurring reports and presentations covering website, social, and email results.
- Convert complex performance data into concise, actionable recommendations.
- Conduct competitor research and identify opportunities for improvement.
- Protect the accuracy, integrity, and reliability of performance data through tagging, tracking, and governance.
- Collaborate with cross-functional stakeholders and Growth leadership.
- Develop and deliver webinar materials for customer engagement, clinical, and sales operations.
- Contribute to marketing strategy and new communications initiatives.
- Uphold brand, user experience, and customer experience standards across GEHA Health and subsidiary brands.
- Monitor industry developments, proven practices, and emerging technologies.
Талаптар
- Bachelor’s degree in marketing, advertising, communications, business analytics, or a related discipline.
- Three to five years of experience managing digital channels, preferably in digital marketing.
- Proficiency with Google Analytics, content management systems, email marketing platforms, and social media management.
- Sitecore experience is an advantage.
- Salesforce Marketing Cloud experience is an advantage.
- Strong analytical and critical-thinking abilities, including the ability to derive actionable conclusions from complex data.
- Ability to connect campaign analytics with business objectives, strategic goals, and initiatives.
- Excellent written and verbal communication skills.
- Exceptional attention to detail and a strong commitment to data accuracy and quality assurance.
- Ability to collaborate effectively in a fast-paced, deadline-driven environment.
- Interest in current website analytics and digital marketing developments.
- Relevant web analytics certifications are preferred.
- Working knowledge of web testing methods, HTML, and SEO is preferred.
- Access to non-cellular high-speed internet service for a home office.
- Internet service with at least 30 Mbps download and 5 Mbps upload speeds.
- Latency must be below 80 ms.
- Hotspot, satellite, and wireless internet services are not permitted.
- A dedicated, interruption-free workspace is required to protect member PHI and HIPAA information.
- Employees must reside in an eligible U.S. state; U.S. territories and Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, and Maine are excluded.
Артықшылықтар
- Competitive pay range.
- Incentive plan.
- Health, vision, and dental coverage beginning on the first day.
- 401(k) plan with dollar-for-dollar company matching up to a 4% employee contribution, pretax or Roth options, plus a 6% annual company contribution.
- Comprehensive employee well-being program.
- Paid time off.
- Personal Community Enrichment Time.
- Company-provided basic life and accidental death and dismemberment insurance.
- Company-provided short-term and long-term disability coverage.
- Tuition assistance program.
- Remote and work-from-home options.