Gen Plus Group
Gen Plus Group
201 – 500 Employees
AdvertisingMarketingMedia
Gen Plus Group is a global independent agency group working across marketing, media, and advertising. Its multidisciplinary team brings together strategists, marketers, digital public relations specialists, storytellers, and film-production talent to develop integrated campaigns and strategic communications. The group also works across digital production, talent management, and social media, combining creative direction with communications expertise to help brands and businesses engage audiences through distinctive, representative work.

Social Data and Analytics Specialist

Analyze social platform performance and audience trends for a digital marketing agency. Turn findings into campaign insights and recommendations for clients.

Description

  • Track and report social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
  • Build and maintain performance dashboards, client reports and KPI tracking frameworks for internal teams.
  • Assess audience behavior, engagement, reach, impressions, follower growth, content results and conversion metrics.
  • Turn complex data into clear insights and actionable recommendations to strengthen content strategy and campaign performance.
  • Benchmark competitors, monitor social conversations and analyze industry trends.
  • Partner with Social Media, Creative, Strategy and Account Management teams to inform data-led decisions.
  • Evaluate organic and paid social campaigns and identify opportunities to improve results.
  • Provide research and data to support campaign planning, client pitches and strategic recommendations.
  • Share performance findings and insights with clients and internal stakeholders.
  • Maintain accurate, consistent data and apply reporting best practices across accounts.

Requirements

  • Bring at least three years of experience in social media analytics, digital marketing analytics or a similar position, preferably at an agency.
  • Know social analytics platforms such as Sprout Social and Emplifi.
  • Understand social media KPIs, audience insights, campaign measurement and performance optimization.
  • Interpret large datasets and explain useful findings to nontechnical stakeholders.
  • Demonstrate strong analytical, problem-solving and presentation abilities.
  • Pay close attention to detail and manage reporting for multiple clients and campaigns.
  • Have experience analyzing both organic and paid social media data.
  • Communicate effectively in written and spoken English; Arabic is an advantage.

Related Jobs

RHN CPA

Senior Accountant

RHN CPA
51 – 200 Employees
FinanceNon-profit

Prepare audits, reviews, compilations, and Canadian tax returns for RHN CPA’s diverse client base. Support client relationships, meet deadlines, and develop your career at a British Columbia accounting firm.

Open