Impact Clients develops digital marketing products for individuals and entrepreneurs building and launching high-ticket offers. Its product suite includes the Digital Funnel Accelerator Pack, which provides pre-built funnel templates, editable assets, technical setup guidance, copywriting frameworks, and performance checklists, along with an AI Sales Script Generator featuring call structures, lead-qualification examples, and objection-handling resources. The company delivers its products digitally through a secure member portal with lifetime access, focusing on ready-to-use marketing and sales assets rather than coaching or consulting.
Senior Ad Copywriter and Creative Strategist
Develops direct-response ads, video sales letters, and funnel messaging for a digital education company. Shapes creative strategy for scaling offers through cold Meta traffic.
Description
- Develop offer-specific ad concepts, hooks, and angles.
- Write copy for Meta, YouTube, Instagram Reels, and other paid channels.
- Partner with editors and designers to turn copy into effective ads.
- Create ads independently when needed.
- Keep messaging consistent from the ad through the video sales letter, landing page, and checkout.
- Lead ad production from copywriting and talent instructions through editing direction and quality review.
- Produce ads to support seven-figure funnels and scale offers toward $1 million per month in cold Meta ad spend.
- Write production-ready, word-for-word video sales letter scripts with the founder for AI avatars, actors, and voiceover with b-roll.
- Shape the conversion story across the full funnel.
- Work with the Head of Marketing to refine creative using performance data.
Requirements
- Demonstrated direct-response experience with offers, video sales letters, and ads rather than brand-focused copy.
- A history of writing successful ads for scaled offers, including originating new concepts.
- Strong grasp of cold-traffic psychology, particularly for low-ticket offers.
- Evidence of writing clear, concise, emotionally compelling copy that can scale.
- Preference for focused creation over meetings; roughly 90% of the role is hands-on creative work.
- Ability to manage ad production end to end, including copy, instructions for actors or AI avatars and editors, and quality control.
- Experience scaling an offer to more than $1 million per month in ad spend, preferably on Meta.
- Additional advantages, not prerequisites: scaling low-ticket offers, building faceless funnels, or working in business-opportunity information, education, or subscription businesses.
Benefits
- A high-performance culture with a strong team.
- Opportunity to grow into a C-suite-level partnership within the company.
- Optional travel with the executive team to two or three global team retreats each year.
- Substantial ownership of offers and messaging.
- Remote work with flexible hours.
- Performance-based bonuses tied to advertising results.
- Bonuses for each successful offer.
- Quarterly profit-sharing bonuses based on performance.
- Equity ownership in the company.