Impact Clients razvija digitalne marketinške izdelke za posameznike in podjetnike, ki ustvarjajo in lansirajo ponudbe z visoko vrednostjo. Njihova ponudba izdelkov vključuje Digital Funnel Accelerator Pack z vnaprej pripravljenimi predlogami prodajnih lijakov, gradivi, ki jih je mogoče urejati, navodili za tehnično nastavitev, okviri za pisanje prodajnih besedil in kontrolnimi seznami za spremljanje uspešnosti ter AI Sales Script Generator s strukturami prodajnih klicev, primeri kvalifikacije potencialnih strank in viri za obravnavo ugovorov. Podjetje svoje izdelke zagotavlja digitalno prek varnega članskega portala z doživljenjskim dostopom ter se osredotoča na trženjska in prodajna gradiva, pripravljena za takojšnjo uporabo, ne pa na coaching ali svetovanje.
Senior Ad Copywriter and Creative Strategist
Develops direct-response ads, video sales letters, and funnel messaging for a digital education company. Shapes creative strategy for scaling offers through cold Meta traffic.
Opis
- Develop offer-specific ad concepts, hooks, and angles.
- Write copy for Meta, YouTube, Instagram Reels, and other paid channels.
- Partner with editors and designers to turn copy into effective ads.
- Create ads independently when needed.
- Keep messaging consistent from the ad through the video sales letter, landing page, and checkout.
- Lead ad production from copywriting and talent instructions through editing direction and quality review.
- Produce ads to support seven-figure funnels and scale offers toward $1 million per month in cold Meta ad spend.
- Write production-ready, word-for-word video sales letter scripts with the founder for AI avatars, actors, and voiceover with b-roll.
- Shape the conversion story across the full funnel.
- Work with the Head of Marketing to refine creative using performance data.
Zahteve
- Demonstrated direct-response experience with offers, video sales letters, and ads rather than brand-focused copy.
- A history of writing successful ads for scaled offers, including originating new concepts.
- Strong grasp of cold-traffic psychology, particularly for low-ticket offers.
- Evidence of writing clear, concise, emotionally compelling copy that can scale.
- Preference for focused creation over meetings; roughly 90% of the role is hands-on creative work.
- Ability to manage ad production end to end, including copy, instructions for actors or AI avatars and editors, and quality control.
- Experience scaling an offer to more than $1 million per month in ad spend, preferably on Meta.
- Additional advantages, not prerequisites: scaling low-ticket offers, building faceless funnels, or working in business-opportunity information, education, or subscription businesses.
Ugodnosti
- A high-performance culture with a strong team.
- Opportunity to grow into a C-suite-level partnership within the company.
- Optional travel with the executive team to two or three global team retreats each year.
- Substantial ownership of offers and messaging.
- Remote work with flexible hours.
- Performance-based bonuses tied to advertising results.
- Bonuses for each successful offer.
- Quarterly profit-sharing bonuses based on performance.
- Equity ownership in the company.