Gen Plus Group marketing, media va reklama sohalarida faoliyat yurituvchi global mustaqil agentliklar guruhidir. Uning ko‘p tarmoqli jamoasi integratsiyalashgan kampaniyalar va strategik kommunikatsiyalarni ishlab chiqish uchun strateglar, marketologlar, raqamli jamoatchilik bilan aloqalar mutaxassislari, hikoya aytish bo‘yicha mutaxassislar hamda film ishlab chiqarish sohasidagi iqtidorlarni birlashtiradi. Guruh raqamli prodakshn, iqtidorlarni boshqarish va ijtimoiy tarmoqlar yo‘nalishlarida ham ishlaydi. U ijodiy rahbarlikni kommunikatsiya bo‘yicha tajriba bilan uyg‘unlashtirib, brendlar va bizneslarga o‘ziga xos hamda turli auditoriyalarni ifodalovchi ishlar orqali auditoriya bilan muloqot qilishda yordam beradi.
Social Data and Analytics Specialist
Analyze social platform performance and audience trends for a digital marketing agency. Turn findings into campaign insights and recommendations for clients.
Tavsif
- Track and report social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
- Build and maintain performance dashboards, client reports and KPI tracking frameworks for internal teams.
- Assess audience behavior, engagement, reach, impressions, follower growth, content results and conversion metrics.
- Turn complex data into clear insights and actionable recommendations to strengthen content strategy and campaign performance.
- Benchmark competitors, monitor social conversations and analyze industry trends.
- Partner with Social Media, Creative, Strategy and Account Management teams to inform data-led decisions.
- Evaluate organic and paid social campaigns and identify opportunities to improve results.
- Provide research and data to support campaign planning, client pitches and strategic recommendations.
- Share performance findings and insights with clients and internal stakeholders.
- Maintain accurate, consistent data and apply reporting best practices across accounts.
Talablar
- Bring at least three years of experience in social media analytics, digital marketing analytics or a similar position, preferably at an agency.
- Know social analytics platforms such as Sprout Social and Emplifi.
- Understand social media KPIs, audience insights, campaign measurement and performance optimization.
- Interpret large datasets and explain useful findings to nontechnical stakeholders.
- Demonstrate strong analytical, problem-solving and presentation abilities.
- Pay close attention to detail and manage reporting for multiple clients and campaigns.
- Have experience analyzing both organic and paid social media data.
- Communicate effectively in written and spoken English; Arabic is an advantage.