Gen Plus Group ir globāla neatkarīgu aģentūru grupa, kas darbojas mārketinga, mediju un reklāmas jomā. Tās daudznozaru komanda apvieno stratēģus, mārketinga speciālistus, digitālo sabiedrisko attiecību ekspertus, stāstniekus un filmu producēšanas talantus, lai izstrādātu integrētas kampaņas un stratēģisko komunikāciju. Grupa darbojas arī digitālās producēšanas, talantu vadības un sociālo mediju jomā, apvienojot radošo vadību ar komunikācijas kompetenci, lai palīdzētu zīmoliem un uzņēmumiem uzrunāt auditoriju ar atšķirīgu un reprezentatīvu darbu.
Social Data and Analytics Specialist
Analyze social platform performance and audience trends for a digital marketing agency. Turn findings into campaign insights and recommendations for clients.
Apraksts
- Track and report social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
- Build and maintain performance dashboards, client reports and KPI tracking frameworks for internal teams.
- Assess audience behavior, engagement, reach, impressions, follower growth, content results and conversion metrics.
- Turn complex data into clear insights and actionable recommendations to strengthen content strategy and campaign performance.
- Benchmark competitors, monitor social conversations and analyze industry trends.
- Partner with Social Media, Creative, Strategy and Account Management teams to inform data-led decisions.
- Evaluate organic and paid social campaigns and identify opportunities to improve results.
- Provide research and data to support campaign planning, client pitches and strategic recommendations.
- Share performance findings and insights with clients and internal stakeholders.
- Maintain accurate, consistent data and apply reporting best practices across accounts.
Prasības
- Bring at least three years of experience in social media analytics, digital marketing analytics or a similar position, preferably at an agency.
- Know social analytics platforms such as Sprout Social and Emplifi.
- Understand social media KPIs, audience insights, campaign measurement and performance optimization.
- Interpret large datasets and explain useful findings to nontechnical stakeholders.
- Demonstrate strong analytical, problem-solving and presentation abilities.
- Pay close attention to detail and manage reporting for multiple clients and campaigns.
- Have experience analyzing both organic and paid social media data.
- Communicate effectively in written and spoken English; Arabic is an advantage.