Gen Plus Group मार्केटिंग, मीडिया और विज्ञापन के क्षेत्र में काम करने वाला एक वैश्विक स्वतंत्र एजेंसी समूह है। इसकी बहु-विषयक टीम में रणनीतिकार, मार्केटर, डिजिटल जनसंपर्क विशेषज्ञ, कहानीकार और फ़िल्म निर्माण से जुड़े प्रतिभाशाली पेशेवर शामिल हैं, जो एकीकृत अभियानों और रणनीतिक संचार को विकसित करते हैं। यह समूह डिजिटल प्रोडक्शन, प्रतिभा प्रबंधन और सोशल मीडिया के क्षेत्र में भी काम करता है। रचनात्मक निर्देशन और संचार विशेषज्ञता को मिलाकर, यह ब्रांडों और व्यवसायों को विशिष्ट और प्रतिनिधित्वपूर्ण कार्यों के माध्यम से दर्शकों से जुड़ने में सहायता करता है।
Social Data and Analytics Specialist
Analyze social platform performance and audience trends for a digital marketing agency. Turn findings into campaign insights and recommendations for clients.
विवरण
- Track and report social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
- Build and maintain performance dashboards, client reports and KPI tracking frameworks for internal teams.
- Assess audience behavior, engagement, reach, impressions, follower growth, content results and conversion metrics.
- Turn complex data into clear insights and actionable recommendations to strengthen content strategy and campaign performance.
- Benchmark competitors, monitor social conversations and analyze industry trends.
- Partner with Social Media, Creative, Strategy and Account Management teams to inform data-led decisions.
- Evaluate organic and paid social campaigns and identify opportunities to improve results.
- Provide research and data to support campaign planning, client pitches and strategic recommendations.
- Share performance findings and insights with clients and internal stakeholders.
- Maintain accurate, consistent data and apply reporting best practices across accounts.
आवश्यकताएँ
- Bring at least three years of experience in social media analytics, digital marketing analytics or a similar position, preferably at an agency.
- Know social analytics platforms such as Sprout Social and Emplifi.
- Understand social media KPIs, audience insights, campaign measurement and performance optimization.
- Interpret large datasets and explain useful findings to nontechnical stakeholders.
- Demonstrate strong analytical, problem-solving and presentation abilities.
- Pay close attention to detail and manage reporting for multiple clients and campaigns.
- Have experience analyzing both organic and paid social media data.
- Communicate effectively in written and spoken English; Arabic is an advantage.