Gen Plus Group
Gen Plus Group
201 – 500 Zaposleni
MedijiOglaševanjeTrženje
Gen Plus Group je globalna neodvisna skupina agencij, ki deluje na področju trženja, medijev in oglaševanja. Njena multidisciplinarna ekipa združuje stratege, tržnike, strokovnjake za digitalne odnose z javnostmi, pripovedovalce zgodb in talente s področja filmske produkcije, da razvija integrirane kampanje in strateško komuniciranje. Skupina deluje tudi na področjih digitalne produkcije, upravljanja talentov in družbenih omrežij ter združuje kreativno vodenje s komunikacijskim strokovnim znanjem, da blagovnim znamkam in podjetjem pomaga nagovoriti občinstvo z značilnim in reprezentativnim delom.

Social Data and Analytics Specialist

Analyze social platform performance and audience trends for a digital marketing agency. Turn findings into campaign insights and recommendations for clients.

Opis

  • Track and report social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
  • Build and maintain performance dashboards, client reports and KPI tracking frameworks for internal teams.
  • Assess audience behavior, engagement, reach, impressions, follower growth, content results and conversion metrics.
  • Turn complex data into clear insights and actionable recommendations to strengthen content strategy and campaign performance.
  • Benchmark competitors, monitor social conversations and analyze industry trends.
  • Partner with Social Media, Creative, Strategy and Account Management teams to inform data-led decisions.
  • Evaluate organic and paid social campaigns and identify opportunities to improve results.
  • Provide research and data to support campaign planning, client pitches and strategic recommendations.
  • Share performance findings and insights with clients and internal stakeholders.
  • Maintain accurate, consistent data and apply reporting best practices across accounts.

Zahteve

  • Bring at least three years of experience in social media analytics, digital marketing analytics or a similar position, preferably at an agency.
  • Know social analytics platforms such as Sprout Social and Emplifi.
  • Understand social media KPIs, audience insights, campaign measurement and performance optimization.
  • Interpret large datasets and explain useful findings to nontechnical stakeholders.
  • Demonstrate strong analytical, problem-solving and presentation abilities.
  • Pay close attention to detail and manage reporting for multiple clients and campaigns.
  • Have experience analyzing both organic and paid social media data.
  • Communicate effectively in written and spoken English; Arabic is an advantage.

Sorodna delovna mesta