Signet Jewelers is a global jewelry retailer operating across retail, eCommerce, and fashion. Through brands including Kay Jewelers, Zales, Jared, and Blue Nile, the company offers diamond and fine jewelry, including customizable designs, to customers in the United States, Canada, and the United Kingdom. Founded in 1949, Signet focuses on helping people mark meaningful occasions and express love, while emphasizing responsible sourcing, human rights, and environmental stewardship across its operations.
Senior Manager, Digital Marketing and Ecommerce (Hybrid)
Lead full-funnel digital media strategy and ecommerce growth for Signet Jewelers’ Kay and Peoples brands. Own campaign planning, optimization, analytics, and omnichannel performance across paid media channels.
Description
- Direct media strategy, planning, and execution for Signet Jewelers’ Kay and Peoples brands.
- Convert brand and business priorities into full-funnel programs that build awareness, engagement, demand, and omnichannel sales.
- Develop integrated paid media plans that balance reach, brand impact, efficiency, and ROAS across both brands.
- Oversee campaigns for launches, seasonal tentpoles, and evergreen activity from strategic development through activation, optimization, and agency-led learnings.
- Assess and develop custom content initiatives and media partnerships that improve the connected customer journey.
- Manage media investment to strengthen effectiveness, efficiency, budget pacing, and cross-channel business impact.
- Partner with Brand Marketing, E-Commerce, CRM, Merchandising, Store Operations, analytics, creative, media agencies, and other stakeholders.
- Evaluate performance data and turn insights into recommendations that improve planning, campaign results, and omnichannel growth.
- Stay current on digital media platforms, partner offerings, products, and industry practices.
Requirements
- At least seven years of media experience, including performance marketing and hands-on work with digital video, display, paid social, paid search, linear TV, and emerging media.
- Strong knowledge of omnichannel and cross-device shopping behavior spanning awareness, consideration, ecommerce, CRM, and store-influenced interactions.
- Ability to assess campaign performance, isolate growth drivers, and present actionable recommendations that improve engagement and sales.
- Strong organization, attention to detail, and the ability to manage competing priorities.
- Demonstrated skill in influencing stakeholders, working through complexity, building partnerships, and delivering business outcomes.
- Experience leading, coaching, and developing people.
- A proactive approach to change, constructive challenge, and improving working practices.
- Bachelor’s degree in business or marketing required.
- Agency experience preferred.
Benefits
- Comprehensive medical, dental, and vision coverage for employees and families.
- 401(k) retirement plan with company matching available after one year.
- Generous paid time off package along with company holidays.
- Diversity, equity, and inclusion programs designed to support belonging and varied perspectives.
- Leadership development, mentorship, and ongoing learning opportunities.
- Additional perks including wellness programs and employee discounts.