waterdrop®
waterdrop®
waterdrop® is a food and beverage company focused on convenient hydration products for everyday use and active lifestyles. Its range includes dissolvable microdrink cubes, electrolyte and energy formulas, and reusable bottles, tumblers, and other drinkware. The brand sells through direct-to-consumer eCommerce and retail partners, with products positioned around zero-sugar, vitamin-fortified hydration. waterdrop® also supports repeat use through subscriptions and a mobile app designed to help customers build consistent water-drinking habits.

Senior Conversion Rate Optimization Manager – Vienna Hybrid

Lead conversion optimization for waterdrop® by improving acquisition funnels, landing pages, and experimentation across international e-commerce markets. Drive measurable growth from first ad interaction through checkout.

Description

  • Set conversion-rate and funnel targets across channels and markets, with emphasis on acquiring new customers
  • Track performance, investigate declines and issues, and collaborate with market owners on corrective actions
  • Optimize performance during major promotional periods, including Black Friday
  • Create landing pages directly for paid and organic acquisition campaigns
  • Manage the complete new-customer journey from ad click to landing page, product detail page, and checkout
  • Collaborate with paid media partners to connect ad creative, offers, and landing-page messaging
  • Lead A/B and multivariate testing, covering prioritization, delivery, documentation, and stakeholder updates
  • Use funnel analytics, behavioral data, session recordings, and heatmaps to interpret user behavior
  • Research competitors and convert insights into optimization opportunities

Requirements

  • At least five years of experience in a comparable CRO position within growth- or performance-led e-commerce, preferably direct-to-consumer
  • Demonstrated business results, such as raising conversion rates or improving funnel performance
  • Practical experience using Kameleoon or a similar A/B testing platform
  • Experience with Shopify and hands-on landing-page creation
  • Strong working knowledge of GA4, heatmaps, and session-replay platforms
  • Able to interpret and work confidently with funnel data
  • Commercially focused, balancing brand standards with business objectives
  • Effective collaborator across functions and teams
  • Fluent in English

Benefits

  • On-site restaurant
  • Company fitness center
  • MyClubs sports vouchers
  • On-site company doctor
  • Instahelp vouchers
  • Subsidized healthy meals
  • Discounts on waterdrop® products
  • Transportation-card costs covered
  • Summer and Christmas celebrations
  • International community and modern headquarters environment

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